In recent years, various types of AI technologies have begun to flourish at an unimaginable pace. Although many game developers have started expressing their interest in AI, given that many players still hold a skeptical attitude toward this kind of technology, many game companies explicitly emphasize to the public that they will not adopt “generative AI” content in their games to quell potential controversy. However, according to a Google executive’s revelation, most companies have already begun using related technologies in their game development processes.

In a recent interview with mobilegamer.biz, Google’s Global Director of Gaming Jack Buser hinted that many “beloved games” actually used their AI-related services during development. Many players originally assumed the Google executive was just referring to AI development tools like “machine learning,” but another piece of news has provided more details.

Renowned Bloomberg journalist Jason Schreier subsequently Blue Sky On the platform, they posted additional information revealing that the AI this executive was referring to actually does include the “generative AI” that other players have criticized, even going so far as to emphasize that almost “all major studios” have already begun using similar technology, particularly Claude.
“I think what players haven’t realized yet is that many of the games they love have already been made using AI. Those games are already out now. During last summer’s Gamescom, we conducted a survey of game studios around the world, and about 90% of game developers told us: yes, we are using AI.” Jack Buser said

Moreover, this executive specifically named Capcom in the interview, stating that the gaming company is a “heavy user” of Google Cloud AI tools. Interestingly, Capcom recently promised players that they would absolutely not introduce any AI-generated content into their games, but admitted they do use other AI-assisted tools.
Since Google did not explicitly mention “generative AI” in this interview, there is currently no evidence to prove journalist Jason Schreier’s claims. However, as AI-related generative technologies continue to advance, players are finding it increasingly difficult to distinguish between handcrafted and AI-generated content, leaving everything to the development team’s discretion.

Recently, many incredibly popular games have also found themselves caught up in controversies surrounding AI-generated content. For example, the extraction shooter ‘Arc Raiders’, which launched last year, drew backlash from some players over its use of AI-generated voice lines. However, in subsequent updates, the team committed to significantly reducing such content and hired real voice actors for recordings.
Additionally, popular games like Crimson Desert and Light and Shadow: Expedition 33 also sparked controversy over the use of AI-generated artwork, but both teams stated that these assets were only temporarily used as placeholders and later removed them through updates, replacing them with handcrafted materials created by their in-house artists.

Even Larian Studios, the development team behind Baldur’s Gate 3, faced backlash from fans when they announced plans to use AI tools in the development of their latest project, Divinity. The team eventually had to clarify that they would absolutely not use AI to assist in creating any art-related content in the game.
Source: KOCPC Chinese