Taiwan’s November 2025 smartphone sales figures have been released. With the iPhone 17 series continuing to sell well and Samsung’s flagship models on sale at discounted prices, Apple’s iPhones remained at the top of the charts in November, while Samsung’s flagship models also performed well. Although overall smartphone sales dropped to 516,000 units, this still marks the best result for the same period in the past four years.
Which smartphone models were best-sellers in November 2025? Here is a summary and explanation:
According to GfK statistics, total mobile phone sales in Taiwan (excluding sales through manufacturers’ official websites) in November 2025 were 516,000 units, a decline of 8.7% from the previous month, butSales volume increased by 8.0% compared to the same period last year, marking the highest sales volume for this time of year in the past four years.。
Below is a summary video and detailed explanation of the Top 20 Best-Selling Cell Phones for November 2025:
In terms of brand sales rankings, Apple leads the pack by a wide margin with a 53% share of total sales. Although this represents a 5.2% decline from last month’s share (58.2%), it marks a significant 6.8% increase compared to the same period last year (46.2%). indicating that sales of the new iPhone 17 series are significantly outperforming those of the previous generation; Samsung’s market share remained firmly in second place, rising to 17.7%, while OPPO, vivo, Google, Redmi, POCO, Xiaomi, realme, and Sony ranked 3rd through 10th, respectively. Among them, the broader Xiaomi Group (Redmi + POCO + Xiaomi) held a combined market share of 5.5%.
In terms of brand sales rankings, Apple leads the pack by a wide margin with a 74.5% share of sales volume, down 4.8 percentage points from last month (79.3%) but up 1.9 percentage points from the same period last year (72.6%). indicating that the strong sales of the new iPhone 17 have slightly reduced Apple’s lead in revenue market share; Samsung’s sales share rose to 11.1% thanks to promotions on its flagship phones during the Double 11 shopping festival, securing a steady second place, while vivo, OPPO, Google, Xiaomi, Sony, Poco, Redmi, and ROG ranked 3rd through 10th, respectively. Among them, OPPO reclaimed fourth place, while Sony rose to seventh with a 0.6% share, seemingly shaking off the shadow of its previous new-model mishaps!
In the November 2025 Top 20 Best-Sellers list, the iPhone 17 256GB knocked the Apple iPhone 17 Pro 256GB off the top spot. The top five spots were all claimed by new models from the iPhone 17 series, with Apple securing six spots in the Top 10. while only seven models made it into the Top 20, with the iPhone Air falling off the list; Samsung’s S25 series saw success with its Double 11 shopping festival promotions, except forThe A56 5G 12/256GB still took the top spot in Android sales rankings at No. 6, while the S25 Ultra 12GB/256GB jumped to No. 11 to claim the title of “Android King.” Additionally, with eight models in the Top 20, the brand secured the most spots on the list; VIVO placed third with three models on the list, while OPPO rankedThird, no other brands made it into the Top 20 best-selling list.
Overall, driven by a combination of positive factors—including the launch effect of the new iPhone 17, significant price cuts on Samsung’s S25 series flagship models, and the widespread distribution of 10,000-yuan cash incentives—mid-to-high-end smartphones have made it onto the sales rankings. Additionally, all 20 models in the Top 20 are 5G phones, while 4G phones have faded from the best-seller list.
Three new smartphones were added to the list in November 2025: the vivo V60 Lite 5G 12/256GB, the Samsung S25+ 12/256GB, and the Samsung S25 Ultra 12/512GB.. Among them, the vivo V60 Lite, equipped with 12/256GB of storage but priced as low as $9,000 for an unlocked unit, demonstrates a clear spec advantage over comparable models and jumped to 13th place on its first appearance on the list. Due to the recent sharp rise in memory prices, computer products have begun to see price increases, and sooner or later this will affect smartphones as well, making phones with large storage capacities increasingly popular.
Image source: Sogi Mobile King
Source: KOCPC Chinese