According to Taiwan smartphone sales data released by GFK market research agency, in 2025, driven by the new iPhone 17 and inspired by Taiwan’s general public sales of 10,000 yuan, the total annual smartphone sales (excluding official website sales) will be approximately 5.221 million units, an increase of 3.9% from 5.024 million units in 2024.
Which Taiwanese smartphones will be in the TOP 20 in 2025? Who is the king of Android phones? The following is a summary and analysis:
According to GFK statistics, a total of 5.221 million mobile phones were sold in Taiwan in 2025, excluding official website sales data. Total sales in 2025 hit a four-year high, an increase of 3.92% compared with the same period in 2024.
Total sales volume in 2025 will hit a new high in the past four years, mainly due toBenefited from the iPhone replacement wave and the new iPhone 17 series’ adoption of value-added and no-price-increased policies, as well as the stimulus of the universal universal distribution of 10,000 yuan at the end of the year.
The following is a summary video and detailed description of Taiwan’s smartphone best-selling rankings in 2025:
Which mobile phones will be the best-selling in 2025? There are 13 iPhone models on the list, 5 Samsung models, and one each from OPPO and VIVO.
Among the top 20 best-selling mobile phones in 2025, Apple iPhone has 13 models on the list and ranks first, and 7 models in the TOP10. The top 5 are all iPhones. Among them, the 2025 championship (machine king) is won by the iPhone 16 Pro 256GB. The iPhone 17 Pro 256GB, which has been sold for less than 4 months, also rushed to the second place, iPhone 16 Pro Max 256GB (3), iPhone 17 256GB (4), iPhone 17 Pro Max 256GB (5), iPhone 16 128GB (7), iPhone 16 256GB (9). There are 6 iPhone models in the TOP11~20 list, including iPhone 17 Max Pro 512GB (11), iPhone 16 Pro 128GB (12), iPhone 16e 128GB (15), iPhone 16 Plus 256GB (17), iPhone 17 Pro 512GB (18), and iPhone 16 Plus 128GB (20).
Samsung ranked second with 5 models on the list. The A56 12/256GB ranked sixth and won the Android sales phone king. The S25 Ultra 12/256GB ranked 16th and won the Android flagship phone king. The 5G entry-level phones A16 4/128, A55 8/256GB, and A56 8/256GB respectively ranked 10th, 13th, and 14th on the list; OPPO entered the TOP20 list with its 5G entry-level mobile phone A5 Pro 6/128GB at eighth place, and VIVO entered the list with its 5G mobile phone Y29s at 19th place.
Looking at the top 20 best-selling mobile phones in 2025, they are mainly dominated by the iPhone 16/17 series, Samsung A55/56 series/flagship S25 Ultra, and entry-level 5G mobile phones~Samsung A16, OPPO A5 Pro, and vivo Y29s. Among them, the decline of Android phones with a market price of about 10,000 yuan also reflects the impact of telecom operators’ substantial reduction in 4G all-you-can-buy plans.
Looking to 2026, with the extension of the service life of smartphones and the purchase subsidy policies of telecom operators, consumers tend to “use them longer and buy better.” Facing the surge in memory and key components in 2026, industry players generally expect that total mobile phone sales in 2026 will decline slightly. However, if Apple still adopts the value-added and no-price-increased policy for its new iPhones, the iPhone will still completely dominate the Taiwanese mobile phone market, which may affect the sales and pricing strategy of the Android camp and make it a more difficult year for the Android camp.
Source: KOCPC Chinese