SocialFi platform Zora officially launched a new product “Attention Markets” on the Solana blockchain. Public description shows that the product allows users toTarget a topic, meme, keyword or specific moment that’s trending onlineMake a transaction.
Zora launches new platform to predict the next wave of popular content
Zora has launched products such as NFT market and creator tokens in the early days; this new product was launched on Solana and is regarded as a platformNew attempts in social finance and on-chain content markets. Jacob Horne, co-founder of Zora, said that the new product continues the platform’s original pairing model, but expands the number of participants from creators to the entire market.
The trading operation of online attention
The concept of attention market isTurn community attention into tradable metrics. like the market will trackBitcoin USDThe trend is the same. Zora turns the changes in the popularity of an Internet topic into market signals that can be continuously observed and traded. The report pointed out that the new platform chose to use Solana mainly because of itsFaster transaction processing speed and lower handling fees, more suitable for product environments where hot topics need to be quickly established, tracked and traded.
Under this mechanism, users only need to pay a deployment fee of 1 SOL to build a market for any topic that is receiving attention, such as memes, issues, opinions, or cultural events. Other participants canDetermine whether the topic is X、TikTok、Instagram Waiting for popularity on mainstream social platforms, trade through different pairs and positions to bet on whether a certain theme will continue to heat up. The platform also provides real-time profit and loss tracking function, allowing users to close positions at any time.
The potential of the attention market
In addition to Zora, other startups are also beginning to explore the concept of “attention markets.” Noise on the Base ecosystem is one example. The data shows thatNoise completed a $7.1 million seed round in January this year, led by Paradigm. Noise positions itself as a market to build “what the world is paying attention to”. The direction is similar to Zora’s new products, both of which are trying to putSocial discussion popularity, topic longevity and online attentionTransform into a tradable or predictable market structure.
Source: KOCPC Chinese