Even Arc Browser achieved pretty good results. The Browser Company CEO Josh Miller has been teasing the 2.0 update project for quite some time. However, I made a video that was meant to sentence the Arc browser to death, vowing that “Arc will not change in any way,” “Arc will not die,” and “Arc will still exist.” Continue reading the text of the report on the new browser Arc, which announced that it will stop developing version 2.0 and switch to new gadgets that can “autonomous driving”.

▲Photo source for this article: The Browser Company
Browser star Arc announced that version 2.0 will no longer continue to be developed and will focus on new gadgets that can “autonomous driving”
Features a full AI experience, a new generation browser experience created by The Browser Company. It is the Arc browser that many netizens and media, including the editor, have recently switched to.
However, even Arc Browser achieved pretty good results. The Browser Company CEO Josh Miller has been teasing the 2.0 update project for quite some time. I filmed a video that was meant to sentence the Arc browser to death, constantly emphasizing that “Arc will not change in any way,” “Arc will not die,” and “Arc will still exist.”
At the same time, he spent a lot of space talking about a new experience that even he himself was not sure what it would be. It feels like the future of Arc Browser and even The Browser Company isn’t looking good.
Is Arc or even The Browser Company bad?

If you simply sort out the company direction that the CEO talked about in the video, and then match it with current relevant information. Personally, I don’t think Arc’s future is as pessimistic as it seems – even though this video, with a lot of thanks and a sentimental tone, looks like a graduation film (laughs).
Basically, The Browser Company believes that the Arc browser, which is completed by non-browser professional developers according to their own needs, has completed its initial tasks. Various functions have met the needs of people who are relatively knowledgeable about using computers – and the feedback from users does not allow for any changes (🔪scare).

However, whether it is the 2.0 version plan or even the groups that Arc hopes to further satisfy and develop in the future. At this stage, the Arc browser experience seems a bit too complex, difficult to use, and different.
Therefore, instead of transforming or deleting the Arc browser into four different categories that satisfy both user groups, The Browser Company believes that additional new products should be developed to correspond to different user groups.
Therefore, they will continue to emphasize that Arc will maintain its status quo and continue to maintain its safety, speed and other characteristics. But at the same time, The Browser Company was also preparing to start developing a brand new product.
A “new product” that may or may not be a browser will be announced soon
According to the official description, the new browsing experience they hope to create will be similar to the concept of traditional manual cars vs autonomous cars compared to Arc.
They believe that Arc is a relatively new experience among browsers and is suitable for users who like to delve deeper into using functions. However, they will still be able to provide a better user experience for the general public.
We hope to provide real-time assistance when using applications and files, so that you can complete your work more easily, predict your needs and provide you with information in real time. When you browse and use the Internet, you can feel as if you are sitting in a self-driving car, as if you are floating in the city and can achieve your goal.

Personally, I think The Browser Company CEO Josh Miller mentioned a key difference between Arc and new products in the video. The main design of the new product is to keep users away from the computer as much as possible – which should mean reducing the time they spend using the computer. However, the two products will still extend the different user experiences based on the company’s core concept of making full use of the possibilities brought by large-scale language models.
various clues
Relative to using AI in various advanced functions to assist organization and enhance work efficiency. Personally, I think the new web browsing experience product after Arc should be very similar to their Arc Search App, which can directly replace the search experience with a phone call experience. In addition, the aggregation experience of Arc Search is not yet available on the desktop version, and it is obviously a feature that is likely to be introduced into this new product.

In addition, from the clues seen in the video so far, you can see that The Browser Company talks to AI through dialog boxes to assign tasks. It seems that when the computer mouse cursor is hovering over specific content, it can automatically compile information and generate related data through AI. Through a more seamless user experience, the information that users may need can be pushed to the other party earlier.
Conclusion: The only constant strategy is constant change
I personally think that if you are paying attention to their development, you will also notice that they launched the Arc browser very early, but not long after I used it, it was quickly replaced by the new generation Arc Search App. Therefore, the author is not too surprised by this change in product strategy that cuts through the mess quickly, and it even feels familiar (eh).
And this kind of flexibility that can quickly respond to needs and even industry changes will definitely be the biggest key to The Browser Company’s future challenges and becoming mainstream.

To be honest, it’s not surprising that a company with so many novel ideas would want to create another product that corresponds to different usage scenarios, or, like before, prepare for a 2.0 major revision with more diverse functions. But what I am most curious about is why such a costly announcement is needed to shelve or even bid farewell to the previous browser experience?
Regarding this part, I personally would guess that this is related to the fact that the Apple Intelligence experience of the Apple ecosystem is really too comprehensive.

As Apple integrates AI experience into the system, it is officially launched. As the current browser Arc with one of the best integrated AI experiences, it has obviously long since realized that it will definitely not be able to gain more advantages in such a wave.
Because what Apple has done so far has not only gone beyond simply calling AI in the browser, but has also reached every corner of the system (both mobile and desktop systems, and will even be extended to smart speakers, TVs and wearable (head-mounted) devices in the future).
The more critical thing is that Apple is actually willing to integrate services from three parties into these experiences.

Because of this, I personally think that The Browser Company hopes to make a desperate move and want to boldly try to break away from the different experiences of traditional browsers while maintaining the Arc browser. As for what new experiences they will bring, please look forward to their subsequent product releases.(To be honest, based on their concept, there is really a premonition that they will be directly acquired by Apple)。
via:The Verge|
Further reading:
Instagram has its own opinions on the policy of downgrading the video quality of the platform that launched the “Film and TV Hurricane” incident. Instead, it reduced the quality of content with low views.
Source: KOCPC Chinese