Intel, which was earlier rumored to be renaming its CPU models, is believed to be changing the well-known Core i brand to Core Ultra, which has now been officially confirmed on Twitter. Although there is no official statement that the Core Ultra brand will be adopted, it is certain that the Core i brand will indeed be discontinued. Although we have been familiar with the performance boundaries of Intel products at all levels through this brand for 17 years, Intel obviously has its own principles. It hopes that by changing the brand, its old processor friend will have a new look and promotional features. I believe it is worth looking forward to.
Some of you may remember the time when the Core brand was adopted. In 2006, the Core brand was only used for notebook processors, and the desktop processors were the famous Pentium 4 dynasty. The Pentium brand was Intel’s most well-known image representative on home platforms at the time. Many people who buy computers only know a few generations of Pentium, and they only know that the faster the clock speed, the better. However, Pentium 4 encountered an overheating problem that almost hit Intel’s wall. Therefore, the first generation Core series desktop processor was designed based on the Conroe core on the notebook side.
Intel will change it if it really says so
Later, with the cooperation of user needs and marketing, the Core series was subdivided into i3, i5, i7 and other brands to represent processor series with different needs. It can be seen from the numbers that i3 is affordable, i5 is highly playable, and i7 is flagship-level performance. There was even an i9 brand that was higher than i7 later. Satisfy players with more financial resources with higher performance.
These brands accompany many players as indicators for purchasing computers, and are already an element that most players are familiar with. Even if Intel plans to change now, it must still pay attention to whether users can get used to such changes. Therefore, according to the information currently exposed, Intel just replaced “i” with “Ultra”. “Love Wife” will no longer be used and will be called “Concave Wife”.
Although changing the name is only a minor matter, it still takes some time for users to learn the meaning of the new name. At present, it is only known that the digital brand of the same generation should be retained, but for comparisons between processors of different generations, calling it “Core Ultra” is obviously more domineering than calling it “Core i”. But if you encounter Core i7 vs Core Ultra 3, which one is stronger and which one is weaker, I believe this issue will definitely be debated among the major communities.
According to Intel’s Bernard Fernandes viaTwitter postAs mentioned, it is inevitable for Intel to change its name this time. However, the official did not confirm whether the “Core Ultra 5 1003H” previously exposed was the final naming format. Changing the name to Ultra has been recognized as the most likely name change option. As for whether there will be names such as Extreme and Maximum, the author believes that there is too little information at this stage and the possibility is too low. If Intel’s top executives really slapped their heads and decided to add a few more special brand names, it must be because Intel is eager to use the name change to increase the visibility of its products and enhance users’ recognition of its products.
The current basis for the new name comes from a person whose display name is “Benchleaks” Twitter account, the account holder often breaks important information, and the screenshots of new models also come from the disclosure of this account. Although combined with the other post of Intel executives admitting the name change, it makes people think that Meteor Lake will definitely have to change the model rules. However, Intel has not officially recognized the so-called new naming rules, and the final result may not be what the current information reveals.
In addition to the major event of changing the model, the currently known newly named processor “Core Ultra 5 1003H”, according to the test software, the processor’s integrated graphics chip has 128 EUs, which means that the internal graphics has the same performance as the Arc A380 independent graphics card, but the internal graphics must share the system memory to operate, so the performance is still slightly inferior to the independent graphics version of the Arc A380.
Source: KOCPC Chinese