Not long ago, analyst Ming-Chi Kuo made a prediction about the future development of Apple Macbook, believing that Macbook Air will soon beRedesign the look, as to whether it will switch to M2 chips is still open to question. However, now the topic has taken a new direction, and it is currently believed that the newly designed Macbook Air will come in two sizes. DSCC first jumped out to point out that a 15-inch Macbook Air may be under development, and then analyst Ming-Chi Kuo added that the machine may be mass-produced in the fourth quarter of 2023. If the news is true, then the problem of whether to buy Air or Pro due to the size of the laptop screen may be alleviated in the future, because both Macbook Air and Pro will have 15-inch models.
Although Apple has not clearly told everyone why Macbook Air always only has 13-inch and smaller screen models, some people must automatically use “screen size” as the standard for identifying Macbook Pro and Macbook Air. A model with a screen of at least 15 inches or even 16 inches is definitely a Macbook Pro, and a model with a screen of 13 inches or lower is basically a Macbook Air. Of course, it’s not that Apple doesn’t have a 13-inch Macbook Pro. This model is also loved by many users, but as long as the screen is called Air, it will definitely not have a larger screen. This seems to be an Apple-style unspoken rule, and it is affecting many users who are planning to buy a Macbook.
The Macbook Air isn’t big enough and the Macbook Pro is too expensive…how about adding the two and dividing them by two
According to the latest quarterly results from Display Supply Chain Consultant (DSCC)Report, Apple is currently developing a new 15-inch laptop, and this laptop is believed to be the 15-inch Macbook Air. Ming-Chi Kuo, a famous analyst at Tianfeng SecuritiesSimilar predictions were also given, and said that this Macbook Air is expected to be released in the fourth quarter of 2023. Analyst Ming-Chi Kuo believes that this new laptop will use the same 30W transformer as the current Macbook Air, so the power consumption will definitely be lower than the current Macbook Pro. However, analyst Ming-Chi Kuo also mentioned that this new laptop may not use the Macbook Air brand name, and is more likely to be called a new brand name. But after all, there is still a lot of time before official mass production, so there are still many variables in this information.
Predictions for Apple’s potential 15″ notebook in 2023:
1. Mass production in 4Q23 if all goes to plan.
2. Although a larger display generally consumes more power, the design goal is to use the same 30W power adapter as MacBook Air.
3. It might not be called MacBook Air. https://t.co/R3UfxNWZW1— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 24, 2022
Bloomberg reported last year that, Apple was already considering producing a 15-inch Macbook Air model, which would be manufactured at the same time as the redesigned 13-inch Macbook Air, but the 15-inch plan was ultimately scrapped. At that time, it may be that the production progress of its own chips may not be able to support the demand for so many models, or there may be other factors that led Apple executives to make such a judgment. But now that both DSCC and Ming-Chi Kuo analysts have mentioned this product, maybe Apple has picked up this scrapped case from the recycling bin again and discussed it.
In fact, Apple has not seen an entry-level notebook product with a large screen for several years. The last time we saw an entry-level notebook with a large screen may have been back in the G4 period. At that time, the machine could be equipped with a 12- or 14-inch 4:3 ratio screen model. Although the size does not look very attractive, the viewing area of the screen reaches about 615 square centimeters, which is comparable to the 15-inch 16:9 ratio screen. The viewable area of the 14-inch screen is about 620 square centimeters. Even though the resolution is only 1024×768, the 14-inch iBook G4 did have an advantage in screen size.
If Apple really wants to launch a 15-inch entry-level Macbook (let’s not talk about whether it will be called Macbook or Macbook Air), it will definitely attract users who do not have high performance requirements, but hope to satisfy portability while also taking into account the work area., for example, an editor who needs screen space to read a manuscript>///<. Currently, Apple only launches large-screen models for the Macbook Pro product line, such as 14-inch and 16-inch models. But compared with the recommended selling price of the 13-inch Macbook Air, there is almost a price difference of twice or even higher.
Source: KOCPC Chinese