According to LINE’s internal data, the average user in Taiwan spends more than one hour a day using LINE. Therefore, in order to provide users with a more intuitive and convenient operating experience, LINE will usher in a new redesign of the LINE “Home” and “Wallet” pages in late July, adding more personalized and thoughtful settings. As the starting point for users to enter the LINE ecosystem, the new version of “Home Page” adds a “Birthday Friend” reminder function, and you can also “freely pin” commonly used LINE messages according to personal preferences. Official services, and a new “Recommended Content” section, where artificial intelligence technology serves as a small helper to recommend content based on users’ interests; the new version of the “Wallet” page focuses on services related to mobile payment and consumer intelligence, and will be transformed into a digital wallet in users’ lives. In the future, users can complete all daily payments, grasp the latest consumer intelligence, and enjoy the convenience brought by financial technology with just one mobile phone.
LINE previews the major revision of “Homepage” and “Wallet”, preview the key features!
1. Purpose of revision and launch schedule of LINE’s “Homepage” and “Wallet”
In order to improve the user experience of LINE users, the LINE team also continues to optimize services based on user usage. In the next version update, we will continue to be user-centered, making the positioning of each page clearer, so that users can more easily and quickly find their commonly used services. It also brings more personalized settings, recommended content and personalized page display based on different user needs.
LINE’s official trailer is expected to release an update for both iOS and Android platforms in late July. By then, users with LINE mobile version 10.12.0 (inclusive) or above will automatically apply the new interface.
2. New “Homepage” design, more personalized LINE service entrance
The first is the LINE homepage. After the revision, this LINE service entrance is no longer divided into five horizontally sliding sub-pages, providing a more intuitive and simple interface, and adding personalized settings and personalized content recommendations.
Notification Center: Add a small bell to the homepage to easily keep track of updates related to your friends
Currently, this “little bell icon” appears at the top of LINE post strings and LINE TODAY pages, providing relevant dynamic notifications. After the revision, a small bell icon has been added to the “Homepage”. Users can click it to open the notification center and keep track of “friend-related” updates. For example, when a user becomes friends with someone, someone you may know, when you are invited to a group, when all invitees have joined the group, when the “My Favorite” friends change their photo, display name or background music, they will also appear in this notification center.
Birthday friends: it’s more convenient to write cards and send gifts instantly
The new LINE homepage also integrates more friend-related functions. After the revision, the “Birthday Friends” function will be added as a reminder. As long as the other party has logged in to LINE to have a birthday and has enabled the “Show My Birthday” setting, the “Today’s Birthday” column will display the birthdays of friends “today” and “the week before and after”. Users can also directly “send greeting cards” and “send gifts” to the birthday friend in this field.
Service pin selection: pin selection of commonly used services for more personalized homepage settings
In the first row of the LINE homepage service, there are four fixed-position service entrances, which provide the four most commonly used services by users: “Stick Shop”, “Main Tip Shop”, “Official Account” and “LINE TAXI”, while the second row provides users with the ability to pin their favorite or frequently used services. Users only need to click the “Add” button to expand all official services launched by LINE in Taiwan, and select frequently used or favorite services to pin to the second row.
According to different usage habits, up to 8 services can be set for the second row of pinned services, or at least no services can be pinned at all. Users can adjust and replace them at any time according to usage needs. When more than four services are pinned, you will be able to select service functions by sliding horizontally.
Personalized content recommendation: explore content that users may be interested in
In the recommended content field, AI will serve as a small helper, selecting and actively recommending topics based on the topics that users may be interested in. In the initial stage of launch, it is expected to focus on sticker recommendations, and other content will continue to be added later. For example, you can track popular post accounts, LINE MUSIC recommended music, or LINE TV drama and program recommendations, etc.
3. Brand new “wallet”
On the new “Wallet” page, the official positions it as an exclusive page for services related to “Digital Finance” and “Consumer Intelligence”, making it a more convenient e-wallet for users.
Therefore, in order to make the page positioning more clear, after the revision, the three major service entrances including “Sticker Shop”, “Main Tip Shop” and “Official Account” will also be moved from the “Wallet” page to the “Homepage”.
“Payment” related practical functions can be directly seen by clicking on the wallet
In the mobile payment field at the top of the wallet page, you can see the stored value balance, LINE POINTS accumulated points, as well as payment-related functions such as transfer, payment, ride code and scan code. Users can find it immediately by clicking on the LINE wallet page.
“Mobile payment” and “consumer intelligence” related services are more closely integrated
The new wallet page also integrates LINE services related to mobile payment and consumer intelligence. Including LINE Pay, LINE Pay partner channel, LINE POINTS, LINE shopping, LINE cool coupons, LINE pocket store, LINE travel and LINE hot spots (LINE SPOT):
Consumer Information Station: Get real-time access to various good consumer information
The bottom of the wallet page also contains the latest consumer intelligence information:
Picture/Source:LINE Taiwan official BLOG
Further reading:
LINE Shopping App is launched independently: four new functions including price tracking, price reduction notification, store code increase and discount integration.
Source: KOCPC Chinese