In the past, it was a member of the LINE application. LINE Shopping announced today (7/10) that it has officially become an independent application and will start trial operation from now on. It will create a one-stop shopping experience for its LINE coupons, travel and 400 e-commerce merchants, brands and channel partners in Taiwan, connecting online and offline, with “LINE shopping first, then shopping” as the main axis, so that consumers can grasp the latest discounts and consumer information.
LINE shopping independent application and LINE shopping passport were officially launched on 7/15, providing more discounts with shopping guide as the core
LINE Shopping has generated more than 30 billion in sales since its launch in 2018. In 2020, LINE Shopping will focus on personalization and intelligence, integrating and revamping all shopping, food, and travel scenarios, accurately remembering keywords that consumers have searched for, and providing relevant shopping information so that each user can have their own personalized recommendation page. The improved version of “Smart Search” is expected to be launched in the fourth quarter.
According to LINE shopping statistics, the overall search volume on the platform this year has a growth rate of 33% compared with the same period last year, driving brand customer performance to an annual growth rate of more than 50%. During the epidemic, consumers have reduced their shopping in physical stores, and cooperative merchants have used LINE’s vast user traffic to bring higher performance benefits to operators. LINE Shopping also uses the online merge offline (OMO) diversified marketing model with physical retail channels to attract people. For example, when you scan a barcode through LINE shopping when shopping in a physical store, you can earn LINE POINTS points as rewards and other activities. It can bring 3 times the growth of new customers to partners. In more than a year, 10 retail channels have joined LINE Shopping.
LINE Shopping shared the development trend of e-commerce in 2020. Driven by the epidemic, more Generation Z aged 18-24 have begun to actively engage in mobile online shopping. The number of new young users has increased by 23% compared with the same period last year. The characteristics and reflections of young night owls are reflected in online shopping behavior. 9 pm to 12 am is the most popular ordering period. The number of mature mobile first-time buyers over 55 years old increased by 43%, and the order frequency and shopping amount of mature users during the epidemic prevention period were significantly higher than those of other age groups.
LINE shopping includes four major functions: price tracking, price reduction notifications, store code additions, and discount integration. For details, please refer to Extended Reading
LINE Shopping App is launched independently: four new functions including price tracking, price reduction notification, store code increase and discount integration.
LINE Shopping Passport gives you more rewards
In order to give back to consumers, LINE Shopping will launch the “LINE Shopping Passport” on July 15. All users can activate it with one click for free, upgrade to become a LINE Shopping VIP, and immediately enjoy the four exclusive consumption privileges of LINE Shopping! The first wave of LINE shopping passport privileges from 7/15 to 8/11 are as follows:
- Shopping privileges (occasional surprise eggs)
LINE shopping will issue “point red envelopes” from time to time. Users can go to the LINE Shopping Passport task center to receive it according to the designated process. Everyone has the opportunity to get hidden version of the bonus rewards and product discounts; celebrate the launch and enjoy the good things. Anyone who opens the LINE shopping record will have the opportunity to receive a LINE POINTS 50 point red envelope. - Friend privileges (Friends Welfare Club)
Anyone who recommends a friend to open LINE Shopping Passport will have a chance to earn 5 LINE POINTS points, up to 100 points. - Birthday privileges (birthday wishing fountain)
Once a user activates a LINE shopping passport and fills in birthday information, LINE shopping will give exclusive gifts to the birthday girl of each month; to celebrate the 7th anniversary of the launch of LINE shopping, anyone who activates a LINE shopping passport during the event can download “Sonichini’s 12 Constellation Mantras” for free. - Point Redemption Privileges (Points Magnifying Glass)
Users who have activated LINE Shopping Passport can use LINE POINTS 1 point to redeem lucky draw opportunities during the event period from 7/22 to 8/11, and go to LINE Coupons to seek wealth. They will have the opportunity to get up to 1 point and get good luck magnified 3,000 times. In addition, on July 22, there will be a limited redemption event of 1 point worth 3 yuan, using LINE POINTS points to exchange for electronic gift certificates.
LINE Shopping Exclusive Shopping Festival and Super Crazy Promotions
LINE Shopping will launch a 28-day exclusive shopping festival from 7/15 to 8/11. In the second half of the year, LINE POINTS 300 million point red envelopes will be distributed, so that all LINE users can enjoy the “beautiful mobile shopping experience of shopping on LINE first and then shopping”. In addition, LINE Shopping also launches many crazy discounts:
- APPLE official website is online
To celebrate the addition of APPLE’s official website, a 24-hour limited-time promotion will be launched from today (7/10). Consumers who shop on APPLE’s official website through LINE can receive 10% unlimited LINE POINTS points as rewards (excluding some products). Surprise Easter eggs will continue to be launched in the near future. - 50% points rebate for one limited-edition hot-selling item a day
During the event, users who purchase “daily limited trial products” can receive up to 50% LINE POINTS rewards. - Tens of millions of surprise points red envelopes
During the event, click on the event banner every Tuesday, Wednesday, and Thursday from 11:00 to 12:59 a.m. to get a chance to receive LINE POINTS red envelopes with denominations of 50, 888, and 1688 points.
Further reading
Source: KOCPC Chinese