With less than three weeks until Samsung officially unveils this year’s Galaxy S26 series (expected to be February 25), the South Korean tech giant has entered its most aggressive marketing phase yet. Three trailer videos have been released in succession recently, suggesting that the new phone will have revolutionary improvements in neural framing, low-light photography and zoom capabilities. At the same time, official marketing materials have also been unexpectedly exposed, showing off a stunning new color of “Cobalt Violet”.
Three trailer videos reveal AI Phone positioning
The three short videos released by Samsung each have their own highlights:
Groove
Showcasing the Galaxy S26 series’ significantly improved low-light recording capabilities, suggesting that clearer and sharper videos can be captured in low-light environments. The dynamic scenes in the picture maintain a high degree of detail even in dim environments.
Glow
Once again emphasizing the ability of low-light recording, the picture shows a woman dancing with fireworks at night, demonstrating the Galaxy S26’s excellent performance under extreme light source contrast, with both dark details and highlight areas perfectly preserved.
Closer
Highlighting the remarkable zoom capabilities of the Galaxy S26 series, it demonstrates the ability to shoot with stunning clarity from a distance.
The three videos all end with the brand slogan “AI phone”. This is the first time Samsung has clearly positioned its flagship phone as an “AI phone” in marketing, implying that the Galaxy AI functionality will be significantly upgraded.
Galaxy S26 Ultra camera specifications fully upgraded
According to multiple sources, the camera configuration of the Galaxy S26 Ultra is as follows:
| lens | Specification | Upgrade Highlights |
|---|---|---|
| main lens | 200 million pixels ISOCELL HP2 | Aperture may be upgraded from f/1.7 to f/1.5, the amount of light entering is greatly increased |
| super wide angle | 50 million pixels ISOCELL JN3 / Sony IMX564 | Pixel enhancement |
| 3x telephoto | 12 million pixels ISOCELL 3LD S5K3LD | The sensor may be reduced to 1/3.94 inches |
| 5x periscope | 50 million pixels IMX854 | Aperture may be upgraded to f/2.9, faster and brighter |
| front camera | 12 million pixels IMX874 | New photosensitive element |
Major upgrade to camera software experience
In addition to hardware upgrades, Samsung will also bring a number of software improvements:
-AVP Advanced Video Professional: supports shooting RAW videos at higher bit rates, preserving more details and providing greater flexibility for professional post-production
-Supports TILTA wireless lens controller: This is the focus adjustment hardware used by professional cinema cameras, introduced to smartphones for the first time
-Enhanced lens and coating technology: Completely solve the problem of “yellowish skin color in photos” common on Samsung mobile phones in the past
-Camera Assistant upgrade: New option to reduce over-sharp details, giving photos a softer, more natural look
Privacy screen function: AI anti-peeping
Last week, Samsung previewed the “Privacy Display” feature, using **Flex Magic Pixel OLED** technology:
– Use AI intelligence to dim the screen brightness from the side view
– The screen will become dark when viewed from the side, making it difficult to see the content clearly
– Brightness is not affected at all when viewed from the front
– Effectively prevent others from peeking into the screen content
French selling prices exposed: significant increase
According to price information obtained by French media Dealabs, the price of the Galaxy S26 series in France is as follows:
| model | capacity | S26 price | S25 price | Increase |
|---|---|---|---|---|
| Galaxy S26 | 256GB | €999 | €959 | +€40 |
| Galaxy S26 | 512GB | €1,199 | €1,079 | +€120 |
| Galaxy S26+ | 256GB | €1,269 | €1,169 | +€100 |
| Galaxy S26+ | 512GB | €1,469 | €1,289 | +€180 |
| Galaxy S26 Ultra | 256GB | €1,469 | €1,469 | flat |
| Galaxy S26 Ultra | 512GB | €1,669 | €1,589 | +€80 |
| Galaxy S26 Ultra | 1TB | €1,969 | €1,829 | +€140 |
Convert to New Taiwan Dollar (calculated as 1 Euro ≈ 34 Taiwan Dollar):
– S26 Ultra 1TB top version: approximately NT$66,946
– S26 Ultra 256GB entry version: about NT$49,946
It is worth noting that the price of the entry-level model of Galaxy S26 Ultra is the same as that of the previous generation, but the price of the high-capacity version has increased significantly. The 1TB version has increased by €140 (approximately NT$4,760).
Appearance design and color matching
Confirmed color options:
– 🟣 Cobalt Violet — a new eye-catching color
– ⚫ Black Shadow — with full black bezel
– ⚪ White Shadow
– 🔵Galactic Blue
Design features:
– Arc corner design (more rounded than the previous generation)
– Exclusive oval camera island
– S Pen stylus (confirm to keep)
– USB-C port
– Battery capacity: 5,000mAh (some sources point to 5,200mAh)
Confirm cancellation function: The built-in magnets of Qi2 that were originally rumored to be equipped have been confirmed to not appear, which means that the Galaxy S26 Ultra cannot use the MagSafe magnetic accessory ecosystem, which is a pity for users who are looking forward to this feature.
Processor and AI capabilities
The Galaxy S26 series is expected to be equipped with: a slightly overclocked version of Qualcomm Snapdragon 8 Elite Gen 5, a significantly upgraded Galaxy AI, including more powerful real-time translation, photo editing, text generation and other functions.
Publication time
Samsung Galaxy Unpacked 2026 is expected to be held on February 25th, when the Galaxy S26, S26+ and S26 Ultra models will be officially released.
Source: KOCPC Chinese