Taiwan Mobile announced the first wave of preorder results for Apple’s new products on the 11th. Preorders for the iPhone 18 Pro series grew nearly 2-fold compared with the same period last year for high-end models, while the first-ever foldable iPhone Duo reached its preorder cap just 2 minutes after reservations opened on the myfone online store. Statistics by model, storage capacity, and color show that high-end, large-screen models continue to drive upgrade demand, and new designs and color options have further boosted Apple fans’ willingness to try something new.
Pre-order data: Pro Max accounts for 50%, 256GB sells best, and burgundy red is the most popular.
Among overall pre-orders, the iPhone 18 Pro Max is the most favored, accounting for 50% of all new iPhone pre-orders; in terms of storage, 256GB is the most popular, reaching 70%; for color, the all-new “Burgundy Red” is the most popular, at nearly 40%, followed by “Glacier Blue.” The first wave of pre-order data demonstrates the upgrade momentum for the new flagship phone.
This time, the iPhone 18 Pro series comes in four options: black, silver, glacier blue, and burgundy red, with burgundy red as the all-new signature color; the iPhone Duo, meanwhile, is Apple’s first foldable model, featuring a 7.6-inch Super Retina XDR foldable display when unfolded.
Apple Watch and AirPods simultaneously spark a pre-order rush.
New Apple Watch and AirPods models are also seeing strong demand. For Apple Watch, the Series 12 GPS version is the most popular, accounting for 75% of all new watch preorders, with the black 46mm large display size most favored by consumers; for AirPods 5, the wireless charging case version has the highest share of preorders. From phones to smart wearables to audio devices, all are drawing attention from Apple fans, driving buying interest across Apple’s entire new product lineup.[1]
Phone Purchase Deals Roundup
Taiwan Mobile also announced several phone purchase promotions:
- VIP userUp to NT$5,000 off the handset purchase plan price.
- Trade-inSign up for a designated plan and get up to NT$38,500 off.
- Existing customerUpgrade your monthly plan and get up to an extra NT$1,500 in mo coins, plus a limited-time VIP upgrade.
- Open Possible Co-branded CardSign up for a designated plan at the myfone online store and enjoy up to NT$6,000+ in mo coins, e-gift vouchers, and credit card rewards, plus a chance to win a brand-new iPhone 18 Pro and Mac mini M4.
- High-Speed Add-OnSign up for a designated 1G plan and enjoy the Audio & Video Dual Pack free for 6 months.
- 5G value-added servicesSign up for an iPhone 18 series phone with an eligible 5G plan and enjoy up to NT$14,000 in total value and 13 value-added services, including up to 4 months of YouTube Premium; up to 3 months each of MyVideo, KKBOX, WeMo PASS, and subscriptions to three major financial media outlets; 1 month of the GeForce NOW Titanium plan; 6 months of the Anti-Fraud Task Force Advanced Plan; and a 1-year free trial of Retro Premium. New subscribers also get NT$300 in App Store credit and up to NT$150 off UGO airport transfers.
- New Recoverer Prepaid InsurancePrepay for 6, 12, or 24 months, and iPhone 18 Pro series users can receive up to NT$1,800 in telecom bill credits, Apple Watch users can enjoy NT$900 in credits, plus a complimentary one-year personal cybersecurity protection plan.
Conclusion
Taiwan Mobile said the first wave of reservation results showed strong momentum for upgrading to new flagship phones, with the all-new design and color options effectively driving willingness to try them. Reservations for contract plans for the iPhone 18 Pro series and iPhone Duo are currently full on its online store, but consumers can still make reservations at stores nationwide.
Source: KOCPC Chinese