Taiwan’s mobile phone sales figures for January 2026 have been released. Due to the year-end bonus distribution and the eve of the Lunar New Year, the overall mobile phone sales increased slightly to 451,000 units, a slight increase of 2.5% from the previous month and drove the sales of high-end mobile phones. The top 5 models are all new iPhone 17 series machines.
Which mobile phone models will be hot-selling in January 2026? The following is a summary and explanation:
According to GFK statistics, the overall mobile phone sales in Taiwan in January 2026 (excluding official website sales of mobile phone manufacturers) were 451,000 units, an increase of 2.5% from the previous month, butA slight increase of 4.9% compared with the same period last year. January coincides with the distribution of year-end bonuses and the eve of the Lunar New Year, and sales of high-end mobile phones have increased significantly. However, due to the impending release of new Android flagship phones, many users have turned to wait-and-see and are slightly conservative in purchasing sentiment.
The following is a summary video and detailed description of the TOP 20 best-selling mobile phone rankings in January 2026:
In terms of brand sales ranking, APPLE is still far ahead of other brands with a sales volume share of 49.1%, a decrease of 0.9% from last month’s share (50.0%), but an increase of 6.3% from the same period last year (42.8%); Samsung’s sales share dropped slightly to 19.0%, ranking second; OPPO, vivo, Redmi, Google, POCO, Xiaomi, Sharp, and realme ranked 3 to 10 respectively. Among them, the total market share of Pan-Xiaomi Group (Redmi+Poco+Xiaomi) increased to 6.1%. The market share gap between vivo and Oppo was widened due to the decline in V60 Lite sales. Compared with last month, Redmi returned to fifth place due to the hot sales of Redmi 15C and 15 5G. The ranking was reversed with Google, and Realme dropped to tenth place due to the decline in sales due to the merger with OPPO.
In the TOP20 best-selling list in January 2026, APPLE and Samsung still tied for the top spot with 7 models each. Vivo ranked third with 4 models on the list, and Oppo ranked fourth with 2 models on the list.
Apple iPhone 17 256GB returned to the top spot, with 5 models in the Apple TOP 10 and 7 models in the TOP 20; Samsung A56 12/256GB sales fell 9% in January and dropped to sixth place, continuingWinning the Android sales championship, the S25 Ultra 12GB/256GB ranked 14th and won the Android phone king. The high-end S25 FE 8/256GB ranked tenth and performed well. Vivo entered four models on the list, but the sales of the V60 lite 12/256GB, which originally ranked 10th on the list, fell 32% to 16th., causing the sales share to be widened by Oppo; OPPO dropped to 21st due to its only 4G mobile phone ~ A3X, leaving only A5 Pro and the newly entered Reno 15 Pro Max on the list, and other brands were not included in the best-selling TOP20 list. 。
Since many Android brands will successively launch new models of their main models from March to April, the best-selling mobile phones in the first quarter, except for the iPhone, will see large ranking fluctuations due to series upgrades. However, due to the sharp increase in the price of mobile phone memory, new phones have recently faced a sharp increase, and even the recommended selling prices of old phones have increased instead of falling. The ranking of best-selling mobile phones may change a lot in the future!
There are two high-end mobile phones newly added to the list in January 2026, including vivo V60 12GB/512GB and oppo Reno 15 Pro Max 12/256GB。
Image source: SOGI Mobile King
It is worth noting that due to the surge in memory prices, mobile phone prices are on the rise. Not only are the recently released new flagship phones (such as the Samsung S26 flagship series and Xiaomi 17 series) priced at $1,000 to $5,000 more than the previous generation, but OPPO has also recently announced that it will increase the prices of its Reno 15 series and A6 series by $2,000 to $2,500 starting from March 11th. This breaks the past trend of mobile phones only falling but not rising. It can be seen that buying new phones in the future may require a lot of money and blood!
Source: KOCPC Chinese