As artificial intelligence (AI) moves from technology laboratories to the core of enterprise operations, Trend Micro (TSE: 4704), a global leader in network security, today announced a major brand and strategic transformation: its enterprise security business group has officially changed its name to TrendAI™. This name change is not only a renovation of the brand vision, but also represents Trend Micro’s deep insight into the changes in future computing architecture. As AI gradually becomes a new layer of computing foundation for enterprises, the debut of TrendAI™ marks the evolution of information security protection from traditional infrastructure defense to comprehensive management of AI systems, autonomous agents, and data decision-making chains.
AI drives the transformation of operating models, and information security protection faces a paradigm shift
In the next phase of digital transformation, companies are redesigning their operating models around AI and data-driven decision-making. When autonomous systems begin to intervene in enterprise processes, the traditional protection thinking based on “endpoint, network, and cloud” is no longer enough to meet the current challenges. TrendAI™ points out that the current attack surface has substantially expanded. In the past, security focused on protecting applications and infrastructure; now, companies must further govern how AI systems operate internally, the logic connecting them, and how these systems make decisions.
Chen Yihua, CEO of Trend Micro, emphasized: “The launch of TrendAI™ symbolizes our belief that security must evolve in parallel with the technology it protects. Global enterprises are re-designing their operating architecture with AI, data and agent systems, and our mission is to ensure that these enterprises can have confidence, control and resilience from the beginning.”
Four Core Principles: From Passive Defense to Intentional Governance
In order to respond to the complex challenges of the AI era, TrendAI™ has proposed four core principles of information security strategies to build a forward-looking protection framework:
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Increase visibility into AI usage scenarios: Understand the distribution of AI tools and systems within the enterprise.
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Master the interaction between the system and the agent: Monitor the interactive behavior of AI agents (Agents) in cross-environments.
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Understand context and intent: In-depth analysis of the logic behind the interaction, identifying potential abnormal intentions rather than just feature comparison.
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Strengthen policy control and human supervision: Introduce necessary human intervention (Human-in-the-loop) at key decision-making nodes and establish strict policy mechanisms for agent-driven actions.
Rachel Jin, chief operating officer of Trend Micro’s enterprise business group, said this represents a new way of thinking about information security. When AI systems assume more responsibilities, information security protection must shift from “passively responding to events” to “understanding intentions” and “governing machine-driven behavior.”
Platform evolution: TrendAI Vision One™ integrates threat intelligence
TrendAI™’s brand positioning is based on the company’s successful evolution from multiple independent product portfolios to a unified enterprise-level AI security platform:TrendAI Vision One™。
The platform has long been recognized by authoritative international analysts such as Gartner, IDC and Forrester in the fields of cloud security, endpoint protection, network security and threat detection (EDR/XDR). By combining decades of threat intelligence with AI technology, TrendAI™ is committed to enabling enterprises to operate securely at “machine-level speed” while reducing risk and accelerating the efficiency of decision-making and action.
The strategic ecosystem plan was launched simultaneously
In addition to the integration of brand and product lines, TrendAI™ also announced a number of supporting plans to deepen its industrial influence and verify its technical strength:
1. Global flagship events and knowledge sharing
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TrendAI™ Spark: This is a global flagship event ecosystem that aims to connect customers, partners and the technology community to discuss how AI can reshape information security governance and leaders’ decision-making thinking.
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AI Security Brief: Launched a new podcast series focused on sharing real cases and real-time trends at the intersection of AI and information security.
2. Strengthen the contingency and consulting ecosystem
TrendAI™ announces partnership with S-RM Cooperate with cyber risk consulting partners for global security incident response. This strategic partnership brings TrendAI™ technology into post-incident response processes. The goal of both parties is to help hacked organizations move from the simple “incident containment” stage to long-term risk reduction and establish a complete security strategy framework.
3. Technical verification and practical testing
In terms of verification of technical effectiveness, TrendAI™ and HackerVerse Collaborate. Conduct independent adversarial testing with autonomous AI agents to implement MITER ATT&CK technology in the field. Such testing can provide quantifiable, evidence-based results to ensure continuous verification of whether its detection performance is sufficient to counter modern threat methods.
Conclusion: Information security is a core operational priority of the enterprise
The renaming and strategic release of TrendAI™ reflects that information security is no longer just a technical issue for the information department, but a priority for the core operations of the enterprise. As enterprises become more dependent on AI, the ability to “govern machine behavior” will become a key indicator of enterprise resilience.
Through TrendAI™, Trend Micro demonstrates its determination to transform from a traditional information security company into a governance player in the AI era. For companies undergoing AI transformation, this not only provides a technology platform, but also provides a set of action guidelines to maintain control under the AI wave.
For more detailed information and technical details about TrendAI™, please visit the official website:https://www.trendaisecurity.com/zh-tw/。
Source: KOCPC Chinese