Taiwan’s mobile phone sales figures for February 2026 have been released. Due to fewer working days during the Lunar New Year, overall mobile phone sales fell slightly to 420,000 units, a slight decrease of -6.9% from the previous month. However, the general surge in new phones due to the surge in memory has also led to a wave of early purchases.。
Which mobile phone models will be hot-selling in February 2026? The following is a summary and explanation:
According to statistics from GFK, Taiwan’s overall mobile phone sales (excluding official website sales of mobile phone manufacturers) in February 2026 were 420,000 units, a slight decline of -6.9% last month, butA slight increase of 3.7% compared with the same period last year. Due to the explosion of memory, new phones have seen price increases of thousands of yuan, and some users have a tendency to buy in advance. Sales in February were the highest in the past four years.
The following is a summary video and detailed description of the TOP 20 best-selling mobile phone rankings in February 2026:
In terms of brand sales ranking, APPLE still leads other brands with a sales share of 45.2% despite the hot sales of the iPhone 17 series, but it has declined by 3.9% from the previous month (49.1%), but has increased by 6.8% from the same period last year (38.4%); Samsung sales share slightly increased to 20.8% returned to more than 20% of the market share, firmly ranking second; OPPO announced that it will raise prices for the Reno 15 and A6 series by $2,000~$2,500 starting from March 11, and its market share increased to 12.5%, ranking third, but it remains to be seen whether the share will decline next month. Vivo, Redmi, Google, POCO, realme, Xiaomi, and Sharp ranked 4th to 10th respectively. Among them, the total market share of Pan-Xiaomi Group (Redmi+Poco+Xiaomi) remained at 6.1%. The gap between vivo and Oppo in market share widened due to the decline in V60 Lite sales.
In terms of brand sales ranking, APPLE is still far ahead of other brands with a sales share of 69.3%, but it has declined by 3.1% from the previous month (72.4%), but has increased by 11.9% from the same period last year (57.4%); Samsung sales share slightly increased to 12.8%, firmly ranking second. OPPO has increased its market share to 6.8% due to the increase in price of its main mobile phones, ranking third; vivo, Google, POCO, Redmi, Xiaomi, Sony, and Sharp ranked 4th to 10th respectively. Among them, the pan-Xiaomi Group (Redmi+Poco+Xiaomi) has a total market share of 2.5%, and realme has been dropped out of the top 10 brands by SONY.
In the TOP20 best-selling list in February 2026, due to the price increase of new phones, there was a trend of early purchase of old phones of the same level.
Samsung has seven models on the list in February, surpassing Apple to become the champion of the most models on the list. Samsung A56 12/256GB sales ranking rose to 4th and continues to win the Android sales championship. Samsung A56 8/256GB also rose to 8th place, reflecting that the next generation A57 will increase in price by $1000~$1500. The S25 Ultra 12GB/256GB remained at the 14th position and won the Android phone king. The high-end S25 FE 8/256GB maintained its excellent performance at the 10th place; APPLE dropped to the second place in the ranking of 6 models on the list in February. The iPhone 17 256GB continued to retain the championship, and the top three were taken by APPLE; OPPO has added 5 models to the list due to the price increase of the Reno 15 and A6 series, replacing VIVO Won the third place, among which Reno 15 was newly added to the list at 9th place and A6s was newly added to the list at 19th place; Vivo’s V60 and Y29s ranked fourth on the list, other brands are not included in the top 20 best-selling list. 。
Three of the new mobile phones entering the list in February 2026 are OPPO phones ~ Reno 15 5G, A6x 5G and A3x 4G, reflecting OPPO’s announcement of a price increase in mid-March.。
Image source: SOGI Mobile King
Faced with the wave of price increases for new Android phones, OPPO and Samsung seem to have received dividends before the price increase in February, but whether they are short-term and long-term is open to question!
Source: KOCPC Chinese