The 2026 Taiwan-wide religious event “Double Mazu Circumambulation” is about to begin. The “pink supercar” Baishatun Mazu pilgrimage will start late at night on April 12, followed by Dajia Mazu on the 17th.In response to the huge crowd’s mobile and communication needs, the three major telecommunications companies have launched the “Mazu Jinxiang Network Command Center”.In addition to providing mobile communication dispatch and maintenance along the route, stores along the route also provide support, providing mobile phone charging and rest services for the incense lamp footers.
What support activities will Telecom Sanxiong provide for the 2026 Mazu Festival? Here is a summary:
1. Chunghwa Telecom:
The annual folk event “Baishatun Mazu Incense Festival” will start from Gongtian Temple in Miaoli on the evening of April 12. Chunghwa Telecom’s 43 stores in four counties and cities, Miaoli, Taichung, Changhua, and Yunlin, will set up “Chunghwa Telecom Divine Teammates to support you for the incense pilgrimage support station” from 4/13 to 4/20, providing water supplies and sweat towels to replenish the energy of the incense lamp feet and continue walking with Mazu.
A.43 Store fixed-point supply + mobile support from specific operations office:
In addition to designated supply points at 43 stores, Chunghwa Telecom Operations Office also provides mobile support. The Yunlin Operations Office will set up mobile gull-wing vehicles in specially selected stores to provide mobile phone charging and massage services. The Taichung and Changhua Operations Offices will follow the Mazu pilgrimage route in Baishatun and maneuver store assistance stations along the way to provide rest and charging services.
a. During the event:From April 13, 2015 to April 20, 2015
b. Store support gifts:During the event, go to the store and receive water supplies and sweat towels (while stocks last)
c. Event stores:
B. Exclusive limited edition “Marriage Bag” on April 20th:
On the day of Mazu’s return on April 20, Miaoli Operations set up a “Wonderful Hami Digital Experience Zone” in the Baisha Computer Room, giving away an exclusive limited edition “Marriage Bag”.
C. Extra discount for store application business:
During the event, apply for designated businesses at stores in Miaoli, Taichung, Changhua, and Yunlin jurisdictions to enjoy additional discounts:
2.Taiwan Big Brother:
In response to more than 400,000 believers participating in the “Double Mother’s Journey”, Taiwan Mobile launched the “Mazu pilgrimage network command center” 14 days in advance, introducing the Agentic AI smart people flow dynamic resource management mechanism for the first time, and using the “Four Communication Scheduling and Maintenance Operation Methods” to integrate multiple network scheduling and maintenance strategies to comprehensively strengthen the resilience of communications along the way, ensuring that believers can be stable and smooth during the 400-kilometer pilgrimage journey without interruption.
A. Store services along the route:
Myfone outlets along the circumambulation route provide drinking water and services for devotees to rest. In previous years, it was customary to provide a “Chasing the Goddess” section in stores along the route, integrating information services such as the Light of Mazu concert.
B. For the first time, Agentic AI is introduced to predict the flow of people around the border in advance:
Taiwan University introduced AgenticAI technology for the first time this year, upgrading network maintenance operations from traditional “passive monitoring” to a new stage with “autonomous decision-making” capabilities. Its “intelligent human flow dynamic resource management mechanism” combines cross-site analysis and dynamic path deduction, integrates real-time network load and historical big data, and automatically generates optimal scheduling strategies. Even if the detour route is temporarily adjusted, it can predict the flow of people in advance, proactively allocate base station capacity and adjust resources in real time to ensure stable and uninterrupted communications along the route. Through the stability of the network signal, it is convenient for believers to use the “Mazu Tour Live Broadcast” to know the location at any time.
C. Expand network capacity in 4G and 5G frequency bands:
In terms of network capacity, the 4G and 5G frequency bands will be expanded to 100MHz, increasing the network carrying capacity by up to 5 times to support a large number of live broadcast and instant sharing needs.
D. Mobile deployment base platform and mobile base vehicle:
In key hotspots, for key nodes such as Baishatun Gongtian Temple and Beigang Chaotian Temple, dozens of base stations and mobile base vehicles were deployed to strengthen signal stability under high-density crowds. At the same time, more than a hundred engineers and a dedicated engineering fleet were deployed to conduct full monitoring and real-time dispatch of 400 kilometers across five counties and cities to build a complete communication support network.
3. Far EasTone Telecom:
The 2026 Mazu pilgrimage season is about to begin. In response to the communication needs of the huge number of believers in the “Baishatun Mazu Hiking Pilgrimage” and the “Dajia Zhenlan Palace Mazu Circumambulation”, Far EasTone Telecom provides the following services:
A. Get the exclusive “Mini Tomato Bag” for free at designated stores:
Far EasTone joins hands with Dajia Zhenlan Palace to launch an exclusive event. Starting from April 1, as long as you go to Far EasTone’s directly-operated and franchised stores in designated areas including Miaoli, Taichung, Changhua, Yunlin, Nantou and Chiayi, you can receive the exclusive “Mini Tomato Bag” blessed by Zhenlan Palace for free, while supplies last.
During the event from 4/1 to 4/30, if you apply for the 5G 599 yuan or 799 mobile phone plan, you can also get an exclusive “Q version of Dajia Mom’s dual-purpose neck pillow set of 2” (with clairvoyant or wind ear shapes), or “Dajia Mom’s Year of the Horse thermos bottle”. Apply for a 5G mobile phone plan with a monthly rent of 999 yuan or more, and receive an “Exclusive Dajia Ma Good Luck Gift Box”, which includes Q-version dual-purpose neck pillows (Dajia Ma, Clairvoyant, and Shunfeng Er, three shapes, shipped randomly), a Year of the Horse thermos flask, and an exclusive mini eggplant bag. The gifts and door numbers have been passed through the incense burner for blessings, so that believers can be blessed by Mazu no matter whether they are traveling around the world or in daily life!
B. Use AI technology to deploy in advance:
In order to cope with the huge flow of mobile people, FarEasTone used AI technology to analyze historical detour data and real-time network indicators, identify high-traffic hotspots in advance, and complete a number of network strengthening operations. Based on the official schedule, historical route characteristics and past cases, FarEasTone used AI models to estimate the possible time and area of the “Two Moms’ Meeting” to complete capacity expansion and mobile vehicle deployment in advance. Among them, the capacity of more than 600 base stations was expanded in advance and 4G/5G traffic parameters were adjusted to improve the instantaneous carrying capacity. Multiple mobile communication vehicles and dozens of temporary base stations were deployed, which were deployed at key nodes along the route of Mazu’s journey to Hong Kong such as Baishatun Gongtian Palace, Tongxiao Cihou Palace, Dajia Zhenlan Palace, and Dajiaxi Bridge Head. New antenna equipment was upgraded, and multi-beam antennas were introduced at important hot spots to effectively divert traffic and enhance coverage quality.
During the event, Far EasTone will also mobilize more than a hundred engineering personnel across counties and cities to be on standby throughout the entire process. There will also be hundreds of network management and transmission engineers at the back end to conduct network traffic observation, troubleshooting and other tasks. In particular, the Baishatun Mazu pilgrimage route is highly maneuverable. Far EasTone will activate a 24-hour real-time monitoring mechanism during the event. , modify the AI model and network configuration at any time according to changes in the flow of people, ensuring that voice and data services are stable and uninterrupted, so that believers can enjoy a high-quality network experience whether they are conducting live broadcasts, video calls, taking photos and checking in to share grand events, or downloading real-time positioning APPs to know the location of Baishatun and Dajia Mazu.
C. “Online prayer and lighting” service:
In conjunction with the Mazu pilgrimage event, Far EasTone’s “Online Prayer and Lamplighting” service gathers well-known Mazu temples across Taiwan, including Lukang Tianhou Temple, Dajia Zhenlan Temple, Xingang Fengtian Temple, Xiluo Fuxing Temple, Taoyuan Longde Temple and Tainan Orthodox Lu’ermen Notre Dame Temple, providing lamp lighting, treasury replenishment, blessing planting and blessings. It also provides 24-hour one-stop prayer service; it also specially planned the “Crazy Mazu Theme Area” and the “Mazu Good Luck Goods Area”, and cooperated with Taoyuan Longde Temple and Xingang Fengtian Temple to launch Mazu co-branded theme products, so that believers who are unable to participate in the incense pilgrimage event in person can also feel the blessing of Mazu.
Source: KOCPC Chinese