Taiwan Mobile officially launched Mac series products on the 24th of this month, becoming the first telecommunications company in Taiwan to officially sell the entire MacBook series. Just four days after it went on sale, Taiwan University immediately announced its first-week sales report: the two major models of MacBook Neo and MacBook Air together accounted for more than 80% of the total Mac sales. Among them, the blush pink color of MacBook Neo has become the most popular color, and the monthly rent of 1,599 yuan can enjoy the 5G hotspot sharing all-you-can-eat project. The proportion of applications is nearly 30% higher than that of the iPhone 17e at the same price, showing that consumers are more interested in “Mac plus 5G”. “Connect” group of high interest.
Telecom channel sells Mac for the first time, Taiwan is betting big on “billion-level” business opportunities
Taiwan Mobile Personal User Business Chief Lin Dongmin pointed out that the main reason for being authorized by Apple headquarters to sell Macs on telecommunications channels was the excellent sales performance of the past “OP Xiangle Life” set (covering PS5, Switch and other products) and various Apple devices. Taiwan has invested a total of 2,500 people to promote this project. Even though most channels still have to wait a month for the goods to arrive, Taiwan’s major stores still provide ready stock. At the same time, MacBook has been included in the service scope of more than 10 self-operated repair centers to provide complete after-sales support.
Lin Dongmin said that this new content will be a “billion-level” business and will be very significant in its contribution to Taiwan’s overall revenue. Judging from the results in the first week, more than 70% of the users who applied for the plan have a monthly rent of 1,399 yuan or more. Among them, the 1,599 yuan monthly plan has become the most popular tariff plan because it provides all-you-can-eat 5G hotspot sharing and upgrades.
Color preference revealed: Blush pink dominates Neo, sky blue is most favored by Air
Judging from consumers’ purchasing preferences, the most popular color of MacBook Neo is blush pink, followed by indigo. In terms of capacity, most consumers choose the 512GB specification; the MacBook Air is the most popular in sky blue and midnight colors. It is worth noting that this time Mac entered the telecommunications channel for the first time, which also led existing iPhone, iPad and Apple Watch users to upgrade to the complete Apple ecosystem, boosting store visits and enthusiasm for replacement.
As the demand for remote work, mobile office, and cross-site use continues to increase, tariff plans that allow Macs to be connected at any time have become the key to consumer purchase. Taiwan University’s monthly rental plan of NT$1,399 (48 months) allows you to purchase a MacBook Neo or Mac mini for NT$0. The monthly rental plan of NT$1,599 can enjoy all-you-can-eat 5G hotspot sharing upgrades, allowing Mac to maintain high-speed connections when using it outside.
OP technology life suite integrates the ecosystem and adds multiple digital services
In addition to the tariff plan, Taiwan Dasong launched the OP technology life package, which integrates Mac, peripheral accessories and digital content services to meet work and entertainment needs in one stop. Users who apply for designated plans can enjoy many benefits such as free Apple One experience, App Store bill discounts, GeNOW alliance Taiwan Mobile discounts, and more. Lin Dongmin emphasized that the 1,599 yuan project combined with digital services such as GeForce NOW and Apple One is estimated to have a total value of 12,000 yuan.
Taiwanese company’s successful inclusion of Mac into the telecommunications channel not only completes the last piece of the puzzle in its own Apple ecosystem, but also opens a new page in the sales model of the telecommunications industry. Judging from the sales data in the first week, consumers are very receptive to the integrated purchase solution of “device plus connection”, and the subsequent performance is worthy of continued observation.
Source: KOCPC Chinese