Facing the invasion of social platforms such as Douyin, the aging services of Meta (especially Facebook) obviously need new functions to stimulate more contacts and interactions, and naturally bring higher income. This time, Meta CEO Mark Zuckerberg rarely got ahead of Instagram CEO Adam Mosseri and announced that the interactive channel announcement function, a new feature across IG and Facebook, “broadcast channels” has been officially launched. Continue reading Instagram launches “Live Zone” interactive channel announcement function, and Facebook will follow up with the report content.
▲Image source: Meta
Instagram launches “Live Zone” interactive channel announcement function, Facebook will follow suit
Facing the invasion of social platforms such as Douyin, the aging services of Meta (especially Facebook) obviously need new functions to stimulate more contacts and interactions, and naturally bring higher income.
This time, Meta CEO Mark Zuckerberg rarely got ahead of Instagram CEO Adam Mosseri, announcing that a new feature across IG and Facebook, the interactive channel announcement feature “broadcast channels,” has been officially launched on the former – well… to be precise, it has been launched for users in the United States. In addition to the early Internet celebrities and the “Meta Channel” managed by Mark Zuckerberg, the official also promised to push this feature to more creators and Facebook Messenger.
Speaking of which, this “live broadcast area” channel announcement function, which only allows administrators to send messages to the channel in one direction, supports relatively limited interaction options – followed fans can interact through functions such as likes and voting.
Overall, it’s a bit like how Line@ is used. However, it can perform text-only social group posting functions. For Instagram, which lacks such social functions, is it a response to the challenges of the YouTube audio and video platform in terms of social functions?
▲Picture: I thought there would be a more conspicuous button for the “Live Broadcast Zone”… but there is only one line of text.
That is to say, in fact, this function also supports posting voices, videos and photos. But speaking of it, it is no different from the main functions of current social networking sites such as Facebook (a bit like FB locking comments after posting a post – although it should also be pushed through Messenger in the future). Therefore, the author believes that this function, which is similar to the social operation of Line messaging software, may be of greater significance to Instagram.
For creators, this “Live Broadcast Zone” is really more focused on community interaction for announcements. For example, the live broadcast area demonstrated by Mark Zuckerberg himself is mainly used to share and explain this function. Then you will see interactive emotional responses such as likes or love underneath each post – just like a message (but you can only see the message sent by the creator in one direction). Then, every update of the “Live Broadcast Zone” will be visible directly in the notification on the mobile phone, just like the messaging function.
This is a real-time notification channel that prefers to send general messages. It is no wonder that the Chinese is translated as a live broadcast area. I believe that it will also change the ecology of Meta’s social networking sites and even messaging services in the future, bringing a more active post interaction form similar to Telegram and Line.
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Source: KOCPC Chinese