Taiwan’s mobile phone sales figures for April 2026 are released. The total sales of smartphones in April were approximately 402,000 units, a decrease of approximately -3.8% from March. Although many new machines are launched in April,, but due to the surge in memory costs, the prices of most new phones are high, which has hindered overall mobile phone sales.。
Which mobile phone models will be hot-selling in April 2026? The following is a summary and explanation:
According to GFK statistics, the overall mobile phone sales in Taiwan in April 2026 (excluding official website sales of mobile phone manufacturers) were 402,000 units, a slight decline of -3.8% last month.It also declined by -2.7% compared with the same period last year, showing a double-index recession.. The speculation of sluggish mobile phone sales and the explosion of memory have led to the recent skyrocketing prices of new mobile phones, which has affected people’s willingness to purchase mobile phones. ,
In the first four months of 2026, the annual cumulative number of 1.691 million units increased slightly by 3.6% from 1.632 million units in the same period last year. This was related to the early purchase of people in the first quarter. Starting from April, the sales of new machines gradually increased due to the high price of new machines, which led to a downward trend in sales.
In terms of brand sales rankings, the rankings of the top 10 brands have remained unchanged.
APPLE’s sales share dropped slightly to 39.7%. Although it is ahead of other brands, its share declined by -1.9% from the same period last year (41.6%); Samsung’s sales share fell to 25.5% due to the slight decline in the new S26 series. OPPO’s sales market share dropped to 11.8%, ranking third, followed by vivo, Google, Redmi, POCO, Xiaomi, Sharp, and MOTO, ranking 4 to 10 respectively. Among them, the pan-Xiaomi Group (Redmi+Poco+Xiaomi) has a total market share of 6.9%. Google’s promotion of new Pixel 10 series phones and increased promotions of older mobile phones have increased the ratio to 4.1%, ranking fifth, and Moto ranks tenth with a market share of 0.9%.
In terms of brand sales rankings, the top five remain unchanged, with Xiaomi Group growing slightly.
APPLE still leads other brands with a sales share of 59.6% in April, which is -4% lower than the same period last year (63.6%). Samsung ranks second with 21.7%. OPPO’s market share dropped to 4.6% due to the price increase of its main mobile phones, ranking third; vivo, Google, Xiaomi, POCO, Redmi, SONY, and Sharp ranked 4 to 10 respectively. Among them, Pan-Xiaomi Group (Redmi+Poco+Xiaomi) has a total market share of 3.3%, and Sharp ranks tenth with 0.1%.
In the TOP20 best-selling list in April 2026, Samsung’s entry-level A17 and Apple 17e popular new phones were launched and ranked in the top five.name。
Samsung has a total of 9 models on the TOP20 list in April, continuing to replace Apple as the champion with the most models on the list, demonstrating its advantages in a wide range of high-end, high-end and low-end mobile phones. The entry-level A17 6/128GB took the fourth place as the king of Android phones. The S26 Ultra 12/256GB fell to eighth place due to the decline in new phone pre-order promotions, but it is still the double champion of flagship phones. The ever-victorious A56 12/256GB dropped to seventh place due to the launch of the new A57 phone. It remains to be seen whether the A57 can successfully succeed the A56 due to the increase in sales.
APPLE maintains its second place in the ranking of seven models on the list in April. iPhone 17 256GB continues to retain the championship. The top three are all taken by APPLE, and the new iPhone 17e 256GB enters the fifth place; OPPO has reduced the price from three models on the list to one model due to the Reno 15 and A6 series, while Google focuses on the Pixel with “affordable AI flagship experience” and “upgrade without price increase” 10a (8GB/128GB) rushed to the 15th place, becoming Google’s first mobile phone to enter the best-selling list. Vivo also entered the list with its entry-level Y21 5G mobile phone, and the three brands tied for third place.
Generally speaking, mobile phones have been affected by the surge in memory prices. APPLE and Samsung have dominated the best-selling rankings in Taiwan. Other brands have to rely on entry-level 5G or “upgrade without price increase” high C/P value models to maintain sales!
There are as many as five new phones entering the list in April 2026, including Samsung A57 5G 12/256GB, A07 5G 4/128GB entry-level 5G phone, S26 Ultra 12/256GB, Google Pixel 10a 8/128GB and vivo Y21 6/128GB entry-level 5G phone!
Image source: SOGI Mobile King
Source: KOCPC Chinese