here AI In an era of frenzy, compared to Google、OpenAIas well as Grok and other companies,Apple Clearly lagging behind quite a bit, although they’ve been working hard to improve this year. Apple Intelligence its capabilities, but still hasn’t been able to catch up to other AI companies to this day. Because of this, the market has long rumored that Apple would partner with other AI companies to enhance its own AI capabilities.
It was finally confirmed earlier — except the partner is Google, not OpenAI. Apple will be launching Gemini-powered Apple Intelligence and a new version of Siri.
Apple confirms partnership with Google to launch Gemini-powered Apple Intelligence and Siri
Earlier in Google’s official announcement, a joint statement with Apple was officially announced. The content mentioned that Apple has reached a multi-year cooperation agreement with Google, and the core content of this agreement is that Apple’s next-generation Foundation Models will be based on Google’s Gemini and cloud technology.
This means Gemini technology will power future Apple Intelligence features and the next generation of Siri. As for when it will officially launch, the announcement didn’t provide details, only mentioning that a more personalized Siri will be released later this year.
Apple and Google have not officially confirmed the terms of their deal, but according to earlier reports, Apple could pay around $1 billion per year for access to Google’s AI technology.
As early as late 2024, Apple had already integrated ChatGPT into its devices, allowing users to choose to use ChatGPT’s capabilities when Siri encounters more complex questions. With this news, many people might think OpenAI has no chance, but that’s not actually the case: TechCrunch reported that “sources revealed this partnership is not an exclusive agreement.”
This powerful partnership is undoubtedly great news for users, but not so for competitors.
Elon Musk commented on a Google post, saying, “This seems like excessive concentration of power for Google, especially since they control both Android and Chrome.”
According to a Reuters report, Parth Talsania, CEO of Equisights Research, said that Apple’s choice to use Google’s Gemini model as the core of Siri effectively relegates OpenAI to a supporting role, with ChatGPT continuing to be positioned for more complex queries that require users to actively invoke it, rather than serving as the default intelligent layer.
Regardless, Apple users can finally look forward to what’s next with Apple Intelligence and Siri! However, one concern is that since Apple has to pay such high costs annually, it suggests that paid Apple AI services may be on the horizon.
Source: KOCPC Chinese