Oral Care Enters the Era of “Synchronization”: Soocas NEOS II Series’ “Brush-and-Rinse-in-One” Redefines Dental Cleaning Standards

Global oral care brand Soocas has announced that its flagship new product showcased at CES—the NEOS II series—will officially launch in Taiwan on January 26. Featuring the world’s first “Synchronized Brushing and Rinsing” technology, this product aims to break down the barriers between traditional electric toothbrushes and water flossers by integrating the two into a single device. Not only does it address the increasingly sophisticated oral care needs of Taiwanese consumers, but it also sends shockwaves through the highly competitive personal care appliance market.

Soocas NEOS II Series “Brush-and-Rinse-in-One” Redefines Dental Care Standards

Looking back at the development of Taiwan’s oral care market in recent years, significant shifts in consumer behavior have emerged. With growing health awareness and an increase in the number of people undergoing orthodontic treatment and receiving dental implants, simply “brushing teeth” is no longer sufficient to meet the public’s standards for oral hygiene. Market data shows that consumers are rapidly adopting “more efficient and convenient” habits.

For people who prioritize gum care, as well as those who wear braces, traditional cleaning routines often require separating “brushing” and “using a water flosser” into two distinct steps. This is not only time-consuming but also makes it easy to skip one of the steps out of laziness. Soocas has keenly identified this pain point, and the solution it proposes is not merely a combination of hardware components, but rather an innovative mechanical design that “synchronizes” these two steps. This upgrade from “segmented cleaning” to a complete “simultaneous brushing and rinsing” process is precisely the new market standard the NEOS II series aims to establish.

Unveiling the Core Technology: NEOS II’s “Synchronous Brushing and Flushing” Logic

Soocas is launching two new models in Taiwan: the standard NEOS II and the flagship NEOS II Ultra. At the heart of their technology is the miniaturized integration of a sonic vibration brushing mechanism with a high-pressure pulsating water jet system.

According to the official technical white paper, the NEOS II series features a “synchronized brushing and flushing” design that jets a high-pressure stream of water at approximately 124.3 psi from the center of the brush head while the brush head performs high-frequency sonic vibrations to clean the tooth surface. The key to this technology lies in the precise coordination of fluid dynamics and motor control, ensuring that the water stream accurately penetrates hard-to-reach areas—such as between teeth and along the gumline—that physical bristles cannot access.

On its flagship model, the NEOS II Ultra, Soocas has taken things a step further by introducing the “20° sweeping vibration” feature. This feature expands the bristles’ coverage area through the brush head’s physical oscillation design. Unlike traditional vertical or rotational vibration methods, the 20° oscillation angle mimics the Bass brushing technique recommended by dentists, allowing the cleaning motion to more closely follow the contours of the tooth surfaces and gumline. This dual action of “mechanical oscillation plus hydraulic flushing” is designed to comprehensively enhance plaque removal efficiency on tooth surfaces and along the gumline.

Soocas officials emphasize that the NEOS II series has demonstrated excellent plaque removal results under third-party laboratory testing conditions. The brand’s core vision is clear: “To make high-efficiency cleaning simpler and easier.” By leveraging technology to lower the barrier to use, high-standard oral hygiene is no longer the exclusive domain of dental clinics but has become an experience readily available for daily use at home.

Clinical Perspective: Good News for Orthodontic Patients Regarding Oral Hygiene

The value of any health technology product ultimately hinges on its proven clinical benefits. This innovative technology in the Soocas NEOS II series has received professional recommendations from numerous dentists in Taiwan, Japan, and the United States (Note 1).

Dr. Zheng Shikui, who has extensive clinical experience in orthodontics, points out that the biggest challenge for orthodontic patients lies in “hard-to-reach areas.” Even if patients believe they brush regularly, the areas around braces and wires, as well as gaps between misaligned teeth, remain hotbeds for plaque buildup. Dr. Zheng explains that the value of the NEOS II lies in its “synchronization”: as the bristles physically scrub away surface plaque, the water jet instantly rinses away the dislodged debris and plaque from hard-to-reach areas—a process that is crucial for maintaining periodontal health.

Dr. Zhuang Yuqi, a dentist, approaches the topic from the perspective of “user behavior.” She believes that the greatest benefit of integrating toothbrushing and water flossing into a single device is that it “lowers the barrier to oral hygiene.” When cumbersome steps are simplified, people are more willing and able to carry out and maintain a complete oral hygiene routine in their daily home settings.

Industrial Design: Balancing Aesthetics and Portability

Beyond its hardware specifications, Soocas has also demonstrated a mature approach to the industrial design of its products. To move away from the cold, clinical image typically associated with medical devices, the NEOS II series draws inspiration from premium consumer electronics in both its color schemes and materials.

The flagship NEOS II Ultra is available in “Champagne Gold,” with a luxurious feel, and “Midnight Blue,” with a subtle, understated look; the standard NEOS II comes in “Starlight Blue” and “Pearl White.” It is worth noting that, despite integrating two core components—the motor and the pump—the device’s weight is still kept to a lightweight 225g, which presented a significant engineering challenge.

In response to the frequent business travel needs of modern users, battery life and water resistance are key focuses of this upgrade. The entire series supports IPX8 water resistance, meaning the entire device can be washed and can even be used in the shower. The magnetic charging design not only enhances the high-tech feel but also eliminates the risk of dirt and limescale buildup associated with traditional charging ports. With a full charge, the device offers up to 30 days of continuous use. Paired with the exclusive travel case included with the flagship model, the “one-device-does-it-all” philosophy extends from home to business travel scenarios.

Market Positioning and Sales Strategies

The Soocas NEOS II series is exclusively distributed in Taiwan by iNNOHOME, demonstrating the brand’s commitment to localized service and after-sales support. To build market confidence during the initial launch phase, the distributor has introduced a highly generous warranty policy. According to the official schedule, the pre-order campaign for the new product will run for a limited time from January 19 to January 25, 2026. Consumers can participate in the pre-order through major e-commerce channels, including the iNNOHOME official online store, PChome 24h Shopping, momo Shopping, Yahoo! Shopping, and the iNNOHOME official flagship store on mo store+.

For early adopters, iNNOHOME is offering an “1+2-year” extended warranty plan (registration must be completed by March 1), which is quite rare in the electric toothbrush category, where products are typically considered consumables. Even for purchases made after the official launch on January 26, consumers can still enjoy a “1+1-year” warranty. Additionally, the ORAL CLEAN interdental cleaning kit offered as a bonus during the launch period demonstrates the brand’s commitment to promoting “comprehensive oral care.”

In terms of pricing, the flagship NEOS II Ultra has a suggested retail price of NT$6,690, while the standard NEOS II is priced at NT$4,990. Considering that it combines the dual functions of a high-end electric toothbrush and a portable water flosser, this price range is highly competitive in the current mid-to-high-end market.

[Product Information Overview]

• Product Name: Soocas NEOS II Series (Ultra Flagship Model / Standard Model)

• Core Technologies: Synchronized Brushing and Rinsing Technology, 20° Oscillation (Ultra model only)

• Key Specifications: 124.3 psi water pressure, 225g weight, IPX8 water resistance, 30-day battery life, magnetic charging.

• Suggested Retail Price:

  • NEOS II Ultra: NT$6,690 (Colors: Champagne Gold, Midnight Blue)

  • NEOS II: NT$4,990 (Colors: Starry Blue, Pearl White)

• Listing Date: January 26, 2026

• Agent: iNNOHOME

(Note 1: The list of recommended dentists includes Dr. Jonathan, Dr. Donna, and Dr. Andrew from the United States; Director Yabe, Dr. Shika, and Dr. Bow from Japan; and Dr. Zheng Shikui and Dr. Zhuang Yuqian from Taiwan.)

Source: KOCPC Chinese