Taiwan smart audio-visual brand OVO today announced that its first “Happy Technology Brand Exhibition” is officially underway. Running from September 2 to September 30, the event brings together four major showrooms—the official website, Tsannkuen, momo, and PChome—to launch Black Friday-level promotions simultaneously. At the same time, OVO is unveiling four world-first new products in one go, covering AI companion machines, laser theaters, outdoor compact theaters, and karaoke speakers, transforming what was once fixed, expensive, and complicated audio-visual experiences into freely movable everyday entertainment.
From “changing the TV ecosystem” to “happy technology.”
OVO founder and CEO Wu Youshun stated that while phones and tablets are convenient, they lack immersion. Traditional TVs, projectors, and karaoke machines offer a complete experience, but come with limitations such as fixed installation, high costs, and complex operation. Over the past few years, OVO has pioneered new cross-border product categories in Taiwan’s audio-visual market with its “frameless TV” projectors and “K-song projectors,” building a complete technology foundation in projection optics, acoustic tuning, and smart systems. Now, as the three core technologies of viewing, listening, and singing reach a mature stage of integration, OVO officially announces its entry into a new era of “happy technology,” transforming entertainment experiences that once required fixed spaces and substantial budgets into everyday enjoyment that can be freely moved and set up anytime, anywhere.
Wu Youshun emphasized: “Technological progress should not just be about specs; it should make happiness easier to happen.” This is OVO’s clearest positioning statement since the brand was founded, and it also runs through the design philosophy of these four new products.
Four world-first new products launched together.
The four new products unveiled at this brand exhibition are all touted as world firsts, each with breakthroughs in core technology. The shared highlight is that OVO has introduced LED ambient lighting into the party theater SS2 and karaoke speaker AS1, with lights shifting through seven colors in sync with the music beat, extending the audiovisual experience into party atmosphere creation.
World’s first Gemini Live 4K flagship AI BFF push companion TT9
World’s First Karaoke Laser Ultra-Short-Throw Projector Party Theater SS2
Featuring a brighter, higher-quality, and more energy-efficient RGB laser light source, it delivers an ultra-wide color gamut with richer, more saturated colors. Its top-tier vocal removal, combining the latest software technology with a high-end DSP chip, turns any YouTube music video into a karaoke track in seconds. Dynamic LED ambient lights also shift through a spectrum of colors in sync with the rhythm. Pre-orders are now counting down on the HiHi platform, with the official launch scheduled for the end of the month.
World’s first karaoke projector with built-in battery, outdoor crossover lightweight theater LA6 Cross
The body is only palm-sized, integrating 0.9:1 short-throw technology and a 200° gimbal design, so no tripod installation is needed and there’s no need to worry about obstructions. With a built-in large-capacity battery, projection mode lasts up to 3 hours on a single charge; it can also be switched to a standalone karaoke speaker for 72 hours of uninterrupted playback. One device covers scenarios like outdoor camping, car camping, and balcony parties. Available starting today.
World’s first low-distortion entry-level karaoke Bluetooth speaker: Little Princess Party Audio AS1
The distortion rate is below 1% at maximum power, bringing tuning technology originally found in models priced above ten thousand yuan down to the entry-level lineup, faithfully reproducing the original audio with richer layering and more natural sound. Supports one-touch vocal removal, making group karaoke sessions effortless; one-touch echo removal instantly turns your speaker into an outdoor megaphone—a party host’s secret weapon. Available officially at the end of this month.
The Short-Throw Gimbal Projector Series Makes Its Full Debut
Another highlight of the first brand exhibition is the full debut of the short-throw gimbal projector series. The distance needed to project a 100-inch large image has been reduced from over 2.6 meters with traditional models to within 2 meters, greatly lowering space constraints. A total of 10 models were launched, covering HD to FHD resolutions, and incorporating both OVO TV OS and Google TV smart platforms, spanning from entry-level binge-watching models to high-end audiovisual entertainment units.
The group’s designer electronics brand Bongcom also launched a soccer-ball-shaped short-throw gimbal projector, the BS5, at a suggested retail price of NT$3,699, with an ultra-low promotional price of just NT$2,499 during the brand exhibition, targeting young consumers and the children’s market.
Over 30 Tsann Kuen stores across Taiwan now offer hands-on product trials.
OVO has teamed up with Tsann Kuen to launch an on-site trial experience event for the Little King Mobile Theater U11, covering viewing, listening, and singing sessions. More than 30 stores are leading the charge, including the Taipei Nanjing flagship store, Taipei Neihu flagship store, Taoyuan flagship store, Taichung flagship store, Tainan Yonghua 2 store, and Kaohsiung Youchang store. Customers who try singing at a store will receive an exclusive Tsann Kuen reward discount. Those who upload their trial singing videos and are selected by OVO as promotional material will also receive one of 100 K-song speakers AS1 (valued at NT$3,299).
LA6 Cross, AS1, and SS2 will also be rolled out across various retail channels and opened for trial singing experiences, bringing the total number of experience stores to over 100 so consumers can experience the products firsthand before making a decision.
Judging by the scale of this first brand exhibition, OVO is attempting to move its past focus on concentrated promotions around Double 11 earlier to September, expanding it into a month-long campaign integrating four sales channels and four new products. This also marks a comprehensive upgrade of the brand’s positioning, shifting from pure hardware sales toward experiential marketing centered on “happy technology,” paired with audiovisual and karaoke experiences at physical stores to lower consumers’ decision-making barriers. For consumers looking for entry-level projectors, portable companion screens, or outdoor karaoke devices, the discounts and new product options offered at this brand exhibition represent the most complete opportunity to experience OVO’s product lineup in recent years. From an AI-interactive companion screen to a low-distortion karaoke speaker, the four new products cover different usage scenarios for home entertainment.
Source: KOCPC Chinese