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Home - Computer Applications and Other Tutorials - ASUS admitted that the Maximus Z690 Hero motherboard was caused by its own negligence and promised to provide free replacement service for the faulty product.

ASUS admitted that the Maximus Z690 Hero motherboard was caused by its own negligence and promised to provide free replacement service for the faulty product.

KOCPC Editor by KOCPC Editor
December 30, 2021 - Updated on August 4, 2026
in Computer Applications and Other Tutorials, Computer hardware peripheral information, Latest Technology News, Latest Technology News and Reviews

ASUS motherboards have always had a high reputation among similar products. When looking into the reasons, it is not difficult to think that the products provided by ASUS are of excellent quality and the after-sales service is also satisfactory. The accumulation of word-of-mouth over the years naturally makes ASUS motherboards have a high reputation that is superior to similar products. However, ASUS’ high-end motherboard product ROG Maximus Z690 Hero has recently received a large number of fault reports. Many users have found that the motherboard has error code 53. In some cases, the motherboard has even spontaneously ignited shortly after powering on. ASUS also responded to players as soon as possible, saying that the problem was caused by its own quality control negligence. Some memory block capacitors were installed backwards, causing abnormal circuits and various problems. ASUS also promised at the first opportunity that it would replace the product free of charge if the same situation occurs and the same product batch number occurs. Efforts to restore the negative image of our own brand caused by product problems:
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▲Most of the motherboards with problems will display error code 53 (Image source)

When choosing and assembling computer equipment, many people will choose motherboards produced by several major manufacturers in Taiwan. Among them, ASUS has the best reputation internationally. But recent anomalies on the ASUS ROG Maximus Z690 HERO are worrying. After all, this is not a single case, but many people have similar problems. It makes people wonder whether ASUS motherboards, which were known to be of high quality in the past, no longer deserve such a high reputation?

ASUS came forward to clarify and is willing to replace faulty products free of charge

In this case, many people reported that their motherboards could not boot normally. Since ROG Maximus Z690 HERO is a motherboard with a built-in Debug light, many people immediately reported that error code 53 occurred. Some users have worse luck. Their motherboards encounter smoke and spontaneous combustion, indicating that there are serious defects on the motherboard components, which causes the motherboard to appear in this situation:
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▲Some people reported that their motherboards were burned out (Image source)

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▲The current main source of the problem is that the capacitors pointing to the memory block are installed backwards (Image source)

Considering that the ROG Maximus Z690 HERO motherboard is priced at a high price, it is a mid-to-high-end product in terms of price positioning. Players will be willing to purchase a motherboard of this level, and naturally hope that its price will be reflected in the materials and stability of the motherboard. In this way, players can have confidence in the stable operation of their computers, and are even willing to try some operations that are not officially recommended but are based on the functions of the motherboard. It is also called overclocking.

In the current information released by ASUS, it is mentioned that the problem may affect devices manufactured in 2021 with part number 90MB18E0-MVAAY0 and serial numbers starting with MA, MB or MC. A serial number picture is attached as an example. In addition to finding this information on the motherboard color box, players can also find the serial number label on the disassembled motherboard for comparison. If the conditions are found to be consistent and a similar fault condition has been discovered recently, the original manufacturer’s suggestion is to return to the Royal Club as soon as possible for replacement:
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▲The official serial number example picture, players can compare whether the beginning of the serial number and the content of the part number are consistent (Image source)

UPDATE: ASUS officially issued the latest announcement tonight. The motherboard in question is not sold in Taiwan. The full text of the official announcement is below.

ASUS attaches great importance to user needs and feedback and is committed to launching high-quality products to bring a better experience to users. Regarding the recent ROG Maximus Z690 Hero motherboard incident, after internal investigation, it was initially determined that it was caused by a problem in one of the production lines. None of the equipment sold in Taiwan was affected. If you have any questions or need assistance, please feel free to contact ASUS customer service hotline 0800-093-456.

The product involved in this problem is a device with a manufacturing number of 90MB18E0-MVAAY0 in 2021 and a serial number starting with MA, MB or MC. You can identify it through the product packaging.

[Official announcement link]

https://www.asus.com/tw/news/zsj0dcmldlpqy99x/

 

Source

Source: KOCPC Chinese

Tags: ASUSmotherboardROGZ690

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