In late June this year, LINE launched the “LINE Gift” service that allows you to send gifts to friends. There are a wide variety of gifts for you to choose from, allowing you to send a gift to your relatives and friends in different locations to show your appreciation. In order to expand the scope of community gift-giving services and provide more diverse gift inspiration options, the latest home delivery function has been officially launched. The original “home delivery can be delivered to your home even if you don’t know the recipient’s address” service solves the embarrassing pain point of users having to ask for the recipient’s address when giving gifts.
LINE’s gift home delivery function is officially launched, you can send gifts to your home even if you don’t know the address!
Make good use of LINE’s gift “you can send gifts even if you don’t know the address” service LINE The privacy of the friend contact window means that when the gift giver purchases a home-delivered gift but does not know the friend’s delivery information, the system will simultaneously remind the recipient to fill in the receiving information when sending the gift message, so that the gift can be perfectly delivered to the friend, eliminating the need for you and me to inquire before giving the gift, and allowing the surprise to continue without breaking the bank.
After the LINE gift self-service transformation was launched, the proportion of users giving gifts on the platform accounted for as high as 80%. Not only did the proportion of gift giving hit a new high, but the overall site performance also tripled. In order to increase the diversity of product selection and provide a more convenient gift-giving and receiving experience, the new home delivery function provides a door-to-door gift delivery service. It has been widely favored by consumers during the severe epidemic period. It includes fragrances, chocolates, flowers, lucky products, IP co-branded products, etc., which are all popular home delivery items. In the first month of trial launch, the sales exceeded 10 million yuan, making it the first choice for gift-giving on the platform.
As the Mid-Autumn Festival is approaching, during this peak festival in Taiwan when gift-giving expresses sincerity, searches related to festival souvenirs have been rising recently. In order to meet users’ Mid-Autumn Festival gift-giving needs, in order to provide a more authentic Taiwanese taste, LINE Gifts has partnered with Taichung’s popular pastry and dessert brand “Sunrise” to exclusively launch a limited edition gift box. Its most popular pastries include native pineapple cakes, salted pineapple cakes, camellia flower cakes, willow honey candies and other signature items. It conveys that gifts are as full of warmth and hope as the sunrise, creating the most exquisite local Mid-Autumn Festival exclusive gifts. From 1 p.m. on 9/7, you can experience a limited edition of 10 at the price of 1 yuan on the LINE gift platform. Of the 10,000 pieces of “LINE Gift Sunrise Exclusive Gift Box” (market price NT$200), each person is limited to 1 piece.
To celebrate the Mid-Autumn Festival, LINE presents “Discover 100 great gifts from Taiwan” event, in order to support many local high-quality brands, we have specially cooperated with Taiwan’s top 100 brands, including Weihanshan, Jiu Zhennan, Seaside Walk, Cheese Duke, etc., to purchase popular Mid-Autumn Festival souvenirs through LINE Gifts. Even if the two places are separated, they can connect each other through online gift giving and enjoy the happiness of reunion with zero time difference.
Source: KOCPC Chinese