Because the epidemic requires everyone to maintain social distance, they spend more time at home and cannot get together with relatives and friends. They can only make video calls to express their concern. All social behaviors have shifted from physical to online. In response to changes in people’s living habits, the electronic gift ticket platform LINE Gifts announced that it has officially transformed into a social gifting platform to provide more convenient and warm online gifting services.
The social gift-giving platform “LINE Gift” is online. From now on, you can experience Starbucks gift coffee 1+1 for a limited time.
Even if they intend to give gifts, as many as 60% of users are worried about giving inappropriate gifts. This shows that “giving the right gift” is a knowledge with technical thresholds. LINE Gifts conducts in-depth research on users’ gift-giving behavior and understands their needs. With five new functions, it solves common pain points such as lack of gift-giving inspiration, inability to find the right gift, and missing the best opportunity. It can also convey exclusive feelings through customized cards.
- Friend birthday reminder
Three days before a friend’s birthday, LINE Gifts will proactively notify users to remind their friends that their birthday is coming soon, so remember to send gifts to express your feelings! In addition, on the “Select Gifts” page, users can also browse the list of friends who have birthdays in the past month and choose suitable birthday gifts for them. - “Wish List” responds to gift-receiving expectations
In order to express your feelings properly and not be rude, before giving a gift, click “Friend Gift Record” to check the love items on your friend’s wish list to give. If you don’t make a mistake, you can send it directly to your heart. - “Appointment gifting” captures every important moment: Whether it’s a friend’s birthday or other meaningful special holiday, you can plan an appointment gifting service one week in advance, and LINE gifts will help you deliver it on time, so you won’t miss a photo due to busyness.
- “Card Interaction” delivers customized heart-warming blessings: When giving gifts to friends, write down your sincere blessings through a specially designed cute Sally-style electronic card. The recipients can also reply with a thank you card to express their gratitude to each other.
- “Home Delivery Gifts” You can send gifts even if you don’t know the address: The home delivery gift service launched by LINE Gifts makes good use of the privacy of LINE’s friend contact window. When the gift giver purchases a home delivery gift but does not know the friend’s delivery information, the system will simultaneously remind the recipient to fill in the receiving information when sending the gift message, so that the gift can be perfectly delivered to the friend.
The LINE gift homepage is divided into 6 major “gift inspiration” interesting categories, including the most popular topics, Internet beauty food collections and other selected categories. Users can instantly find the most interesting and topical creative gift ideas. LINE Gifts also selects the most popular product rankings on the selected categories and gift selection pages based on search and hot sales data, so that users do not miss topical gift-giving products. The gift selection page also selects 12 interesting and practical gift-giving themes, allowing users to choose appropriate gifts according to different situations such as birthdays, weddings, cheers, sorry or gratitude.
To celebrate the new launch of the service, from now until 7/18, during the LINE Gifts and Starbucks event, users who send designated electronic drink coupons for Starbucks coffee to relatives and friends through the LINE gift platform will receive surprise electronic drink coupons after the recipients redeem them! In addition, LINE Gifts has also launched a limited gift 1+1 event with partners such as Häagen-Dazs, Burger King, COLD STONE, and St. Paul’s Baking Garden. During the event, users will send designated brand-limited gifts, and LINE Gifts will increase the amount and send surprise gifts to gift-giving users. We hope to connect emotions through heart-warming gifts and let users cheer for each other!
If you want to provide spiritual support to relatives and friends who are far away during the epidemic, including flowers, boutiques, beauty and fashion, and other selected gifts, you can use LINE Gifts’ home delivery service to send gifts to your relatives and friends! In addition, from now until 7/18, LINE Gifts has joined hands with food delivery platform operators foodpanda and Starbucks to launch “foodpanda｜Starbucks 100 yuan instant coupon”. If the recipient completes the use before 7/31, the gift giver can receive “foodpanda｜Starbucks 50 yuan instant coupon”; in addition, LINE Gifts and the blog Laiye have cooperated to launch home delivery serial number coupons. After users give the serial number coupons to their friends, their friends can use the coupons to place orders on the official website of Tongtong, and the products will be delivered directly to their homes.
Overview of LINE gift promotions
Source: KOCPC Chinese