Taiwan’s May 2026 mobile phone sales figures are out, with total smartphone sales reaching approximately 429,000 units in May, representing a growth of about 6.7% compared to the previous month. Due toThe soaring cost of memory has caused new Android phones released this year to spike in price. However, the rise in phone sales volume has driven a 7% rebound in May sales revenue.。
Which phone models were hot sellers in May 2026? The following provides a summary and explanation:
Taiwan’s May 2026 best-selling smartphone rankings are out, with Android new releases facing mounting price pressure, and the rankings show a transition period as older models give way to newer ones. Below is a summary video with detailed explanations:
According to Taiwan GfK statistics, total smartphone sales in Taiwan in May 2026 (excluding manufacturer official website sales) reached 429,000 units, a 6.7% increase compared to the previous month, butDown 0.7% year-over-yearDue to declining phone sales and soaring memory prices driving up new phone prices, consumer willingness to purchase new phones has been affected, particularly for Android flagship models. However, with anticipated price hikes for new models, iPhone best-selling models showed a noticeable upward trend in sales rankings in May.
Additionally, January-May 2026 accumulated sales of 2.12 million units, a slight growth of 2.7% compared to 2.064 million units during the same period last year. Since April, sales growth has shown a gradual declining trend as Android new phone prices have risen significantly, with early-purchase incentives for consumers gradually fading.
Looking at brand sales volume rankings, the top seven brands by quantity share have maintained their positions.
APPLE’s May sales share slightly decreased to 38.9%, showing a modest growth of 2% compared to the same period last year (36.9%), presumably due to the price increase trend of new Android devices that helped curb the decline; Samsung, benefiting from its multi-device strategy, saw its share increase to 25.7%, OPPO’s sales share slightly grew to 11.9% maintaining its third-place position, with vivo, Google, Redmi, POCO, Moto, Xiaomi, and Realme ranking 4th through 10th respectively. Among these, the combined market share of the Xiaomi Group (Redmi + Poco + Xiaomi) was 7%, Moto rose from 10th place last month to 8th, Xiaomi dropped one spot, and Realme entered the top 10 by overtaking Sharp.
Looking at the brand sales rankings, the top five remain unchanged, with Xiaomi Group showing slight growth.
APPLE continued to dominate in May with a sales share of 59.9%, a slight increase of 1% compared to the same period last year (58.9%). Samsung dropped to 19.7% due to declining sales of its S26 series flagship phones, holding firmly onto second place. OPPO rose to 6.8% in market share as sales increased toward the end of the Reno 15 lifecycle, maintaining its third-place ranking. vivo, Google, POCO, Redmi, SONY, Xiaomi, and Sharp took fourth through tenth positions respectively. Among these, the combined Xiaomi Group (Redmi + POCO + Xiaomi) held a total market share of 3.2%, while Sharp ranked tenth with 0.5%.
In May 2026, the Samsung A57 claimed the title of “Android King” in the TOP 20 best-selling rankings.
Samsung maintained 9 models in the May TOP20 rankings, securing the championship for most models on the list, demonstrating its comprehensive product line advantage across entry-level, mid-range, and flagship smartphones. Samsung’s A-series popular model, the A57 12/256GB, claimed the Android crown at fourth place. The S26 Ultra 12/256GB dropped to 15th place as the pre-order promotion effect faded, but still remains the flagship king. The former champion, the A56 12/256GB, fell to 18th place as inventory gradually sold out. Apple maintained 7 models on the list in May, ranking second, with the iPhone 17 256GB continuing to defend its championship position. The top three positions were all taken by Apple, with most models showing an upward ranking trend. Since Apple willApple raises prices on multiple non-iPhone devices without warningThe next-generation iPhone’s price surge should be beyond doubt, and current iPhone models will likely have little room for price cuts, which should give Apple fans a chance to buy earlier. OPPO continues to rank third with two models, the A6s and Reno 15. Google and vivo each have one model on the list—the Pixel 10a and Y21 respectively—tied for fourth place.
Overall, May rankings changes show three distinct sales patterns: rising rankings for popular iPhone models, Samsung’s A-series bestseller A57 completing its generational transition, and large-screen affordable options like the Samsung A17 and vivo Y21 becoming essential items for delivery workers and seniors.
The only new phone added to the list in May 2026 is the more affordable Samsung A-series powerhouse sibling model — the A57 with 8GB RAM and 256GB storage.
Image source: SOGI手機王
Source: KOCPC Chinese