Want to start an online business? Comparing the advantages and disadvantages of online store opening and auction mall, EasyStore is the most recommended choice

Comparison of the advantages and disadvantages of online store opening and auction

Auction can be said to be the first platform that many people think of using when selling things online. The reason is simply that it is easy to operate and there is no need to worry about customer sources.

Advantages of the auction platform:

• The operation is simple and everyone can get started quickly.
• There is already a large number of customers.
• Everything from listing, cash flow to logistics has been set up, and a transaction can be completed step by step.

But this “simplicity” actually results in many functions being restricted. I personally think the biggest impact is that no matter how you change it, you are attached to a store under this auction platform, just like one of the counters in a department store.

This also causes a lot of inconveniences and disadvantages, such as:

• It is difficult to build your own store’s brand image and enhance customer loyalty.
• If the products sold are similar or even the same as those of other stores, it will become price-cutting competition.
• Sales profits cannot be increased through other added values ​​(such as after-sales service).
• There are so many and miscellaneous items on the auction platform that your products can easily be overwhelmed.
• There is no other way to increase product exposure other than paying.
• The payment methods can only be those provided by the auction platform, and cannot be added by yourself…etc.

Compared with auctions,Open a store onlineThere are many advantages.

However, in the existing impression of many people, it is difficult to open an online store. Not only does it require a budget, but it also requires certain knowledge of web design and programming languages.

In fact, with EasyStore This typeOnline store platformAfter it appeared, the difficulty was actually not much different from that of the auction. After applying for membership, the matter of setting up the website was basically completed. The rest is what layout you use, what kind of cash flow services, logistics and so on.

The connection mentioned here does not need to be too difficult. All services have been modularized and only require a few mouse clicks and filling in your relevant information.

Open a store onlineadvantage:

• Your own website, you can change it however you want.
• Freely customize the layout to build your brand image.
• Some services can have customized URLs.
• There is no limit to the number of products and pictures in most services.
• For more diverse marketing strategies, it’s no problem to place Google ads, FB or IG, email, or even keyword marketing.
• Rich and complete customer after-sales management.
• 24-hour online customer service….etc.

Open a store onlineBecause this website is yours, there are so many more things you can do compared to auctions.

Of course, it’s not entirely without shortcomings.

Open a store onlineshortcoming:

• As mentioned before, it takes some time to learn.
• Fees will be charged, and each service is different. Some only have a monthly fee, and some will charge a transaction fee.

By comparison, you should be able to roughly understandOpen a store onlineThere are really many advantages, and I can also make a quick summary here.

1. If you have very little to sell, and you just want to get rid of second-hand or useless items you bought, an auction is indeed enough.
2. If what you want to build is aInternet business, throughSelling products online,ThatOnline store platformDefinitely the better choice, especially in the long run.

What are the online store platforms?

There are currently many online store opening services on the market, launched by both foreign and domestic companies:

Which one is the most recommended? EasyStore (CP value is very high)

From the comparison chart above, it is not difficult to find EasyStore The price is very advantageous, even for individualsOnline business and store openingAffordable too.

Of course, this package is not only cheap in monthly fees, but also quite good in other aspects. The following points are the reasons why we recommend it.

Advantage 1: Affordable monthly fee and no other handling fees or miscellaneous fees

Most of the marketOnline store platform, in addition to the so-called annual or monthly fees, there will also be an additional handling fee for each transaction, which also means that your cost of opening a store is actually very high in the long run.

EasyStore Then there is only the cost of opening a store, and the rest is not needed. Not only can it be easier to control costs, but the money saved can also be used for marketing activities to let more people know about your website.

There are currently three versions, the Light Edition, the Standard Edition and the Business Edition. For individuals or small companies, the Light Edition or the Standard Edition is enough. There is currently a 30% discount on annual payments:

Each version is divided into 3 years, 2 years, 1 year and monthly payment. The longer the period, the cheaper the price. If you choose the lightweight version of the 3-year plan, the discount can reach 50%, which only costs NT$295 per month. This price is really amazing:

In addition, I would like to remind you that customers still have to bear the handling fee for credit card swiping. This is charged by the credit card company, not EasyStore。

Advantage 2: With nearly 40 styles available, you can definitely find one that suits you

EasyStore It also provides a variety of web page layouts, ranging from sports, fashion, technology, travel, food, etc. There are nearly 40 styles, and there will be more from time to time in the future. You can basically find what you like, and each layout can be adjusted to your own needs:

Advantage 3: Common cash flow services in Taiwan are available

Nowadays, in addition to online credit cards, mobile payments are becoming more and more common in Taiwan, such as LINE Pay, Jiekou Pay, Oppay, etc. Those who open stores must also provide these payment methods to be highly competitive.

EasyStore Most of them are available, and you can find them by going into the cash flow settings. You can also decide whether to charge a handling fee from consumers? What payment methods are available? :

If you want to sell to the world or China, EasyStore also has common international payment methods such as PayPal and Alipay:

Advantage 4: Supports ECPay Green World Technology to handle cash flow and logistics at once

This is my favorite thing, if you have been inselling things online, you should have heard of ECPay Green World Technology.

ECPay Green World Technology is a service that handles cash flow and logistics at once. As long as you apply for an account, you can use a full range of payment functions. There are also store-to-store and home delivery logistics options. It is most suitable for lazy people. You can just use this set to solve the problem once, without having to set up cash flow and logistics separately:

EasyStore It supports this set perfectly. As long as it is set up, the shipping and payment information will be displayed at the same time after the customer places an order. EasyStore And Green World Technology backend, no need to fill in the form repeatedly.

Advantage 5: SEO search engine optimization can be set for each product

How to let customers know about your website, all the timeOpen a store onlinea difficult question about this,EasyStore It provides two very good functions.

The first is “SEO Search Engine Optimization”, which is located at the bottom of the product listing page. You can customize the URL and web page description of this product:

As long as these two items are set up well, when someone searches for related keywords, your products will have the opportunity to appear on the first few pages of Google and Yahoo search engines, thereby guiding more potential customers to your website.

Advantage 6: Built-in blogging function allows you to promote products and attract more customers through content marketing

The second is blogging.

Nowadays, many people will go online to search for relevant information and experiences before purchasing something. Through the function of blogging, you can share relevant knowledge about your product, compare it with other similar products, or other introduction information directly on the same website:

Don’t underestimate the power of this article. It not only has the opportunity to let more people know about your products and website, but also helps to establish a professional brand image and make customers trust you more and more.

Advantage 7: Free trial for 14 days, no need to bind a credit card

Free trial + no credit card required EasyStore One of the most powerful advantages. You can experience all features for 14 days without paying any fees, which means there is no burden at all:

The trial method is also very simple. Apply for an account online and it is as easy as applying for an email. There is no need to call or submit a service ticket.

The advantages mentioned above are all available with the lightweight version. As for the minimum annual fee of 295 yuan per month, the CP value is really very high.

How to create an online shopping store through EasyStore?

EasyStore EstablishOnline shopping storeThe operation is very simple. After registering the account and logging in to the backend, the screen will display each step you need to complete, such as: adding the first product, enabling more payment options, managing logistics and freight settings, etc. Follow these steps to complete the setting step by step.Online shopping storeThat’s basically it:

Step one: add new products

The product listing page is somewhat similar to an auction, very easy to use, and there are more functions that can be set, such as: product notes (only visible to you), product cost price, selling price, discount price, etc.:

Step 2: Enable more payment options

EasyStore There are many payment options provided, including credit card, bank transfer, LINE Pay, street payment, etc. It all depends on your needs. If you are not familiar with this, then I personally recommend using ECPay Green World Technology. As introduced before, you can handle the cash flow and logistics at once:

Step 3: Set up logistics

EasyStore Logistics functions can be set all over the world. For example, you can individually specify the logistics services and shipping costs for Taiwan, Japan, or Mainland China:

Step 4: Edit website appearance

Is it easy to modify the appearance of the website? Need a background in web design or understanding of coding? These are questions that many people have before opening a store. Basically, if you have a certain background or knowledge, it will definitely be a plus.

However, don’t worry too much if you don’t understand.EasyStore The website appearance editor is very simple to use and completely visual. The content you can modify will be listed on the left, which means if you want to modify anything, just find the option. After modification, the results will be displayed on the right immediately, allowing you to check:

In addition, you may not like the default website layout or it is not suitable for you. It is recommended to find one you are satisfied with from the nearly 40 layouts before making detailed modifications.

This way yourShopping official websiteThat’s it! Very simple. More complete steps can be introducedRefer to this article：

in conclusion

NowOnline store platformThere are really many choices, and each feature and restriction is different. Although almost all of them provide free trial functions, most of them require contacting a dedicated person (especially those launched by Taiwanese companies). This may not be very popular for many people. After all, they know that they will be promoted in the future.

So,EasyStore It’s really good. Not only does it have high CP value and complete functions, but you only need to apply for an account online to try it out. It’s completely hassle-free to use. For those who are interestedInternet entrepreneurship, highly recommended by people who have moved from the auction mall.

Super Value EasyStore Moving Specials

If you are using an auction platform to sell things, or want to try running your own e-commerce website,EasyStore Recently, “Special moving deals”, go to the event page from the link below, and you can enjoy the lowest 40% off annual fee plan, which is less than 30 yuan per day, and the standard version and business version also come with an additional 2 months, which means you have a total of 14 months to use, which is quite value for money. Don’t miss this rare opportunity.

Click here to go to the EasyStore moving special offer page

Below is a price list for moving discounts: