Taiwan’s telecommunications market has undergone frequent changes in recent years, and many brands familiar to users have also successively adjusted their service strategies. once with LINE The ecosystem combined with telecommunications services attracts many young people. LINE MOBILE , and now news of the end of operations has once again spread. The official has recently issued a notice to users announcing that the service will be stopped and will beChunghwa TelecomTake over follow-up related plans.
The issues that many users are most concerned about include whether tariffs will change, whether existing discounts will disappear, what to do after the contract expires, and where to check future bills. For users who are still using LINE MOBILE accounts, what exactly this switch means has become a hotly discussed topic recently.
LINE MOBILE is retiring! Changed to China Digital Action Project from 4/18
The development of LINE MOBILE in Taiwan has actually experienced several turning points. It was first launched in 2018 by LINE and Far EasTone, attracting a large number of users with LINE points feedback and integration with the LINE ecosystem. However, it later withdrew from the market due to strategic adjustments.
By April 2023, LINE MOBILE returned to Taiwan. This time it cooperated with Chunghwa Telecom to launch telecommunications services and provided a variety of tariff plans including 5G. At that time, many LINE users also looked at the integration of value-added services such as LINE stickers and LINE MUSIC and rejoined this plan.
However, it was recently officially announced that the LINE MOBILE service will soon come to an end again. The official LINE MOBILE account has issued a notice to users, indicating that related services will cease operation on April 17, and recommends users to join the official Chunghwa Telecom LINE account in order to receive subsequent service information.
From April 18, it will be changed to “China Digital Action Project”
According to information released by Chunghwa Telecom, LINE MOBILE’s related telecommunications solutions will be officially renamed “Chunghwa Digital Mobile Project” starting from April 18. Although the name has changed, the telecommunications service provider has not actually changed. Chunghwa Telecom still provides network and communication services. In other words, for users, the underlying telecommunications services themselves will not change due to brand adjustment.
The main changes this time are more focused on brand and service integration. In the future, relevant telecommunications solutions will be fully integrated into Chunghwa Telecom’s system and management structure.
▲Picture source:Chunghwa Telecom
Will the rights and interests of the original plan change?
For existing LINE MOBILE users, the most concerning issue is naturally whether their existing rights and interests will be affected. Chunghwa Telecom stated that the current tariff plan used by LINE MOBILE users will only be adjusted in name, and the actual discount content will not change. Including Internet traffic, voice call discounts, etc. provided in the original contract, will continue to be provided in accordance with the existing conditions.
Several other LINE MOBILE’s main services in the past will continue to be maintained, such as LINE sticker-related solutions and LINE MUSIC FUN Plus services, which will still be provided in accordance with the contract content.
In addition, the prepayment function provided in some plans to offset mobile bills will also not be affected, and users can still use it in the original way. Overall, this adjustment is mainly a change in the brand name and management system, rather than a major adjustment in tariff content.
If you want to apply for LINE MOBILE or renew your contract, please pay attention to the time.
If there are still users who want to apply for the LINE MOBILE plan, or want to renew an existing plan, they need to pay special attention to the application time. Officials stated that the application and activation of relevant door numbers must be completed before April 16. Only by completing the application and successfully activating the account number before this time can we ensure that we receive the rewards and benefits originally promised in the contract.
If you miss this time, you will no longer be able to apply for the LINE MOBILE plan. As for users who have already used LINE MOBILE, after the original contract expires, they will be able to go directly to a Chunghwa Telecom store to choose other telecom tariff plans for renewal. In other words, there will be no new LINE MOBILE plans launched in the future, but a return to Chunghwa Telecom’s regular tariffs.
What should I do if I want to terminate the contract early?
If users consider terminating the contract early due to service adjustments, they can also go through the relevant procedures through Chunghwa Telecom. However, it should be noted that contract termination cannot be completed online. The owner of the account number must go to a Chunghwa Telecom direct-operated store to handle it in person. When applying, you need to bring the double ID of the owner of the account number, such as ID card and health insurance card, to complete the contract cancellation process.
In addition, if the service is terminated early during the contract period, liquidated damages may also be paid in accordance with the original contract. In this regard, it is recommended to confirm the contract terms before making a decision.
Where can I check future bills?
As the LINE MOBILE service ends, users’ bill inquiry methods will also be adjusted. Starting from April 18, users can directly use their original LINE MOBILE account number to log in to the official Chunghwa Telecom website or Chunghwa Telecom App to check billing information. Information including monthly bills, tariff content, contract period and other information can be viewed in the Chunghwa Telecom system.
Chunghwa Telecom will also be fully responsible for related customer service and account management in the future. For users who are accustomed to using the LINE platform to manage telecommunications services, they may need to adapt to the new query method.
Conclusion
LINE MOBILE has once again withdrawn from the Taiwan market, which is somewhat surprising to many users. After all, this brand will only return in 2023, which is not a long time. However, judging from the information released so far, this adjustment is mainly about brand consolidation and service integration. The actual telecommunications services are still provided by Chunghwa Telecom, so the user experience and tariff content of most users will not change much.
For existing users, the most important thing is to confirm whether their contract period and preferential content are maintained, and to understand how to inquire and renew future bills. If you plan to apply for or renew the LINE MOBILE plan in the near future, you must also pay attention to April 16 to avoid missing the application deadline. Overall, this change is more like a brand transformation than a service termination.
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Source: KOCPC Chinese