Affordable price that many people have been waiting for for a long time MacBook It’s finally here. MacBook Neo After the official launch on April 13, the market response can be said to have exploded. Not only was the discussion high, but the actual sales were also quite hot. Judging from the current returns from various places, the supply pace has begun to show signs of delays, and the waiting time in some areas has even lengthened significantly. If you originally just had a wait-and-see attitude, you may now want to re-evaluate your pace of entry.
▲Picture source:Apple
After MacBook Neo goes on sale in Taiwan, the fastest arrival time will be from the end of April to the beginning of May.
this time Apple The MacBook Neo is launched, focusing on the “cheapest MacBook in history”, which is obviously targeted at students and users with light work needs. Because of the attractive price strategy and the performance advantages of Apple’s own chips, this new machine was snapped up as soon as it went on sale.
As the order volume continues to increase, the fastest arrival time of the two versions has been postponed to between 4/29 and 5/7. This time point has been significantly pushed back compared to the initial stage of sales, which also means that supply pressure is emerging. The shipping time in many areas has been extended to 2 weeks or even more than 1 month, indicating that the overall supply chain pressure is not small.
Although Taiwan has not yet fully reflected the delay, judging from past experience, as long as global supply is tight, it is almost impossible for the local market to survive alone. In other words, if you don’t place an order now, you may have to wait longer later.
▲Picture source:Apple
It is now possible to pre-order MacBook Neo directly through Apple’s official website, and each person is limited to purchasing a maximum of 2 units to avoid scalpers. The overall purchase process is quite intuitive, and there are not many customization options. This is also in line with the Neo series’ “easy entry” positioning.
The version selection this time is also very simple, with only two capacity versions: 256GB and 512GB. For most users, this configuration is actually enough, and they do not need to worry about details such as memory and GPU core count like high-end MacBooks.
▲Picture source:Apple
At first glance, the two versions only differ in capacity, but there is actually a small difference hidden in the power button design. The 256GB version uses a general power button, which is a simple power on and lock function.
The 512GB version is upgraded to an integrated Touch ID power button, which can directly log in or verify using fingerprint recognition.
However, in actual use, this difference will not significantly affect the experience. Although Touch ID is convenient, it is not a necessary feature for people who are used to entering passwords or already use the Apple ecosystem to unlock. Therefore, which one to choose depends on the core capacity requirements and budget considerations.
▲Picture source:Apple
Why does MacBook Neo sell so well?
Back to the product itself, the success of MacBook Neo is actually not difficult to understand.
First, the price threshold has been significantly lowered, making it easier for people who were originally waiting to buy MacBook. Secondly, the advantages of Apple’s own chips in terms of performance and battery life have already established a reputation in the market, making consumers willing to try them.
In addition, this machine is mainly designed for light work and daily use, such as word processing, audio and video playback, simple editing, etc., which just meets the needs of most people. To put it simply, it is a laptop that is “not excessive, but just right”. This kind of product positioning is actually very popular in the current market, and it’s no wonder that it immediately triggered a rush of purchases as soon as it was launched.
▲Picture source:Apple
Should I buy it now? The key depends on your usage needs
If you are planning to buy an entry-level MacBook, then the MacBook Neo is indeed a relatively cost-effective choice. Especially when price and performance are balanced, it is very suitable as a daily main machine or a second lightweight laptop.
But if you need high-performance editing, development or heavy multi-tasking, then this machine may not be suitable, and you should consider MacBook Pro or higher-end configurations. Another reality is supply issues. If you are sure you will buy it, placing your order in advance now is almost the only way to ensure you get it early, otherwise you are likely to face a longer and longer waiting time.
Conclusion
The debut of MacBook Neo not only fills Apple’s gap in the entry-level notebook market, but also redefines what an “affordable MacBook” should look like. Judging from the current market response, this strategy is obviously successful, and it has also caused more people to reconsider whether to enter the Mac ecosystem.
However, the other side of the hot sales is that supply pressure is gradually emerging. For those who want to get started, now is actually a delicate time. If you wait a little longer, there may be more reviews and usage experiences, but it may also lead to a longer waiting period. If you are already attracted, then maybe now is the time to take action.
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Source: KOCPC Chinese