In the busy and high-pressure daily life, travel and food are often the two things that can make people relax, and this timeStarLux Airlineshand in handNissinThe new co-branded product launched by the food just combines these two healing elements. From the exterior design to the content configuration, there are many ingenuities and surprises hidden in it. It is not just a simple peripheral product, but more like an extension that brings flight memories into life. When the familiar cup noodles become something that can be carried out, and there are also hidden highlights that make people look forward to it, people can’t help but want to find out what the charm of this topical new product is.
▲Picture source:StarLux Airlines
Starlux Airlines collaborates with Nissin to launch Big Mac instant noodles “cup” package! Not only is it cute, but you also have a chance to win a free ticket
If you usually pay attention to aviation co-branded products, you should be interested inStarLux AirlinesNot unfamiliar. This time they found old friends againNissin Food, launching a topical topicjoint nameThe product “Big Mac Instant Noodle Cup Bag” directly enlarges the familiar shape of cup noodles into a bag that can be carried out. It is quite memorable visually.
▲Picture source:StarLux Airlines
The design of this bag is inspired by the classic Nissin cup noodle appearance, but it is not just a simple enlargement, there is actually a lot of ingenuity hidden in the details.
▲Picture source:StarLux Airlines
For example, elements symbolizing flight can be seen on the bag, such as the sunset through the airplane window, the pattern of the airplane fish plate, and even the lines of the wings, making the overall look more than just instant noodles, but a design with a strong sense of travel. For those who have flown on Star Air, it will bring back some memories of flying.
▲Picture source:StarLux Airlines
▲Picture source:StarLux Airlines
In terms of structural design, it adopts a cylindrical shape with dimensions of 22 cm wide, 25 cm deep and 27 cm high. The overall capacity is actually more practical than imagined. The advantage of this three-dimensional design is that it is not easy to collapse when placing things. Whether it is drinks, light meals, or mobile phones, wallets, and small items for daily outings, it can be easily stored. The actual use scenarios are also very wide, such as camping, picnics, and even daily use as a carry-on bag.
▲Picture source:StarLux Airlines
Of course, the focus this time is not just on appearance. After opening the bag, there are 6 cups of co-branded instant noodles inside, which makes the entire product more complete. The three flavors are Japanese Tonkotsu, Seafood with XO Sauce, and Thai Tom Yum Goong, with 2 cups of each flavor. The settings of these flavors actually echo the concept of Asian destinations, which is equivalent to taking you on another trip with your sense of taste.
Japanese-style tonkotsu is more rich, suitable for those who like thicker soups; XO-sauce seafood has a salty and umami flavor, with a more layered flavor; Thai-style Tom Yum Goong is a sour and spicy appetizer, which tastes refreshing and exciting. It’s not easy to get tired of eating the three flavors in rotation.
▲Picture source:StarLux Airlines
In addition to the bag body and instant noodles content, the most attractive highlight this time should be the free flight ticket redemption coupon that comes with it. This design is actually quite smart, because it adds an extra layer of “unboxing surprise” to the entire product. It is understood that there are only 3 tickets in total, so the chance of winning is not high, but it is precisely because of the scarcity that it makes people feel more excited.
The air ticket content is a round-trip flight departing from Taiwan to Japan, Thailand or Hong Kong and Macao. The destination is not limited. For those who have planned to go abroad, this is like one more chance to win a lottery. Even if they don’t win, at least they will get a bag with a design and practicality. Plus 6 cups of instant noodles, the overall CP value is pretty good.
▲Picture source:StarLux Airlines
In terms of price, the “Big Mac Instant Noodle Cup Pack” is priced at NT$790. For co-branded products, the price is relatively affordable, so it’s no wonder that it sparked a lot of discussion as soon as it was launched. Especially for those who like to collect aviation peripherals or are cup noodle lovers themselves, this product will be more attractive.
▲Picture source:StarLux Airlines
Another thing worth mentioning is that it is not just a simple commemorative product, but can really be integrated into daily life. Many co-branded products are easy to be “bought and collected”, but this one has a storage function and an eye-catching shape, making it easier to actually use it.
If you like this kind of design with a bit of humor and practicality, then this bag will really make people look at it more. Especially nowadays, people are paying more and more attention to the small blessings in life. Products like this that can be eaten, used, and have a little lottery fun are indeed easy to hit the market.
Buy STARLUX x NISSIN | Big Mac Instant Noodle Cup Bag (Xingyu Shop)
Conclusion
Overall, the co-branding between Starlux Airlines and Nissin Foods is not just about putting the brands together, but really making a difference in design and content. From the interesting appearance, to the actual storage function, to the surprise mechanism that comes with instant noodles and lottery tickets, this product is not only “good-looking”, but also has a little more interaction and expectation.
For people who live a tight daily life, this kind of playful products can also be a kind of healing to a certain extent. You don’t need to actually go abroad to feel the atmosphere of travel a little bit through the design and taste. If you happen to be looking for a carry-on bag that is both topical and practical, this Big Mac Instant Noodle Cup Bag may be a small choice that makes life a little more fun.
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Source: KOCPC Chinese