HONOR launched the HONOR 600 series, the first to enter the mid-to-high-end segment in Taiwan’s mobile phone market this year. It quickly achieved first results after its launch. Sales of the HONOR 600 series exceeded 1,000 units in the first three days of sales in Taiwan. One week after its launch, buying momentum continued to increase, and it set a new single-day sales record on Monday. For a brand that has just established itself in Taiwan’s mid-to-high-end market, this first-week performance means that the HONOR 600 series has at least successfully crossed the “being seen” barrier.
This time, the HONOR 600 series is launched in Taiwan, including two models: HONOR 600 and HONOR 600 Pro. The main focus of product communication is on AI creation, image shooting and long battery life. The features of the HONOR 600 Pro listed on the official product page include AI image-to-video conversion, 200 million pixel AI main lens, 7,000mAh battery, Snapdragon 8 Elite flagship processor, 8,000nits ultra-high brightness screen, and IP68, IP69, IP69K waterproof and dustproof specifications. These specifications allow HONOR 600 Pro to be positioned not just as a mid-range upgrade, but also to enter the market within 30,000 yuan with hardware close to flagships.
HONOR 600 Pro has strong channel access, and Far EasTone tariffs drive HONOR 600 buying momentum
There was a rush of orders for HONOR 600 Pro in the early morning of the day it went on sale, and sales exceeded double digits within 1 minute of going on sale. Far EasTone will start selling the HONOR 600 series on July 8, with designated tariff plans, and mobile phone discounts starting from as low as 0 yuan. HONOR Taiwan also said that the HONOR 600 in the Far EasTone channel has become a popular designated model recently due to its specifications and price, among which the 12GB+512GB large-capacity version is the most popular.
The Li Duohui effect drives Rising Sun Orange, and the same color matching of celebrities accounts for 50% of the overall sales
This time, the HONOR 600 series hired Li Duohui as the “HONOR 600 Huiwan AI Creation Ambassador”. The brand also put the AI image-to-video function into the main visual and social operations. HONOR Taiwan pointed out that after Li Duohui used the HONOR AI function in daily social sharing, it drove fan discussions and store inquiries. Among them, the same celebrity color scheme “Rising Sun Orange” she used became the most popular color in the first wave, accounting for up to 50% of the overall sales.
This result is not difficult to understand. In the mobile phone market, the difference in hardware specifications has become smaller in recent years. For ordinary consumers, the processor, peak screen brightness, and waterproof level are of course important, but what really makes people walk into the store to ask is often the usage scenario that is easier to understand. HONOR’s flagship AI image-to-video conversion this time is to package AI phones with the intuitive function of “turning photos into videos”, rather than just putting AI in text summaries, photo editing or system assistants.
7,000mAh battery, 200 million pixel main lens, supplementing the basic hardware for daily use
The specifications of HONOR 600 Pro also support its discussion in the same market. According to HONOR’s official specification page, HONOR 600 Pro is available in Rising Sun Orange, Snow White, and Magic Night Black. It features an 8,000nits ultra-high brightness screen, an integrated finely carved body, and is IP68, IP69, and IP69K waterproof and dustproof. It is equipped with a 6.57-inch FHD+ AMOLED screen, 1~120Hz refresh rate, and 3,840Hz PWM. Dimming, Snapdragon 8 Elite, 12GB+512GB, 200-megapixel AI main lens, 50-megapixel periscope telephoto lens, and 7,000mAh battery.
AI image-to-video is responsible for attracting the first attention. The 200 million pixel main lens and periscope telephoto are responsible for image specifications. The 7,000mAh large battery makes up for the battery life anxiety of long-term shooting, social media and watching videos. For those who want to change their phones but don’t want to go straight to a 40,000 yuan flagship, the HONOR 600 Pro’s positioning falls right into the “specs are better, but the price shouldn’t be too exaggerated” range.
The “One-Click Dream Making” activity has been extended and the submissions will be open before July 31
In order to continue the popularity of the launch, HONOR is also simultaneously promoting the “One-click Dream Creation” creative activity. According to a press release from HONOR Taiwan, the event runs from now until July 31. Consumers can participate in the creation and voting activities by purchasing a new phone or going to a physical store to experience the AI image-to-video function of the HONOR 600 series.
The event is divided into three ways to participate. HONOR 600 series users can use the AI image-to-video function to create and upload it to the event website for a chance to compete for up to NT$100,000 in dream gold. General consumers can also go to HONOR 3C Experience Stores or Far EasTone stores across Taiwan to experience the new phone, use the AI image-to-video function to create and upload works, and have a chance to win HONOR 600 Pro. The first 3,000 participants will also receive LINE POINTS points. Even if you don’t create a work, you can still vote in the event work area and draw HONOR 600 every week.
At the same time, HONOR also announced that it will open 5 physical stores across Taiwan before the end of this year, so that more consumers can actually experience the charm of HONOR’s new machines.
HONOR 600 series Taiwan launch information
- HONOR 600 Pro 12GB+512GB: NT$29,990, available in Rising Sun Orange, Snowfield White, and Magic Night Black.
- HONOR 600 12GB+256GB: NT$19,990, available in Rising Sun Orange, Snowfield White, and Magic Night Black.
- HONOR 600 12GB+512GB: NT$23,990, available in Rising Sun Orange and Snowfield White.
- Channels: HONOR Taipei Sanchuang Experience Store, Far EasTone Telecommunications stores, momo shopping network, PChome 24h shopping, Shopee shopping, Yahoo shopping.
- HONOR’s “One-Click Dream” activity website:https://honortwevents.com/honor600
Source: KOCPC Chinese