Taiwan’s December 2025 smartphone sales figures have been released. As this is traditionally a slow season, overall smartphone sales fell to 440,000 units, a 14.7% decline from the previous month, but still the best result for this time of year in the past four years.
Which smartphone models were the best sellers in December 2025? Here is a summary and explanation:
According to GfK statistics, total mobile phone sales in Taiwan (excluding sales through manufacturers’ official websites) in December 2025 were 440,000 units, a 14.7% decline from the previous month, butSales volume increased by 12.0% compared to the same period last year, marking the highest sales volume for this time of year in the past four years.。
Below is a summary video and detailed explanation of the Top 20 Best-Selling Cell Phones for November 2025:
In terms of brand sales rankings, Apple continues to lead the pack by a wide margin with a 50% market share. Although this represents a 3% decline from last month’s share (53.0%), it marks a significant 7.1% increase compared to the same period last year (42.9%). indicating that sales of the new iPhone 17 series are significantly outperforming those of the previous generation; Samsung’s market share remained firmly in second place, rising to 19.2%, but it will need to make further efforts to return to above 20%; OPPO, vivo, Google, Redmi, POCO, realme, Xiaomi, and Sharp ranked 3rd through 10th, respectively. Among them, the broader Xiaomi Group (Redmi + POCO + Xiaomi) held a combined market share of 4.6%, widening the gap with OPPO and vivo. Compared to last month, realme and Xiaomi swapped positions, while Sharp edged out Sony to reclaim the tenth spot.
In terms of brand sales rankings, Apple leads the pack by a wide margin with a 73% share of sales, down 1.5 percentage points from last month’s share (74.5%) but up 4.4 percentage points from the same period last year (68.6%); Samsung’s market share rose to 12%, firmly holding the second spot, while vivo, OPPO, Google, Xiaomi, Poco, Redmi, Sony, and Realme ranked 3rd through 10th, respectively. Among them, POCO Y climbed to seventh place with a 0.6% share, while Sony dropped to ninth place, and Realme knocked ROG—which announced it would no longer release new devices—out of the top 10!
In the December 2025 Top 20 Best-Selling List, Apple and Samsung tied for first place with seven models each, while Vivo and OPPO each had three models on the list.
The Apple iPhone 17 Pro 256GB has reclaimed the top spot; Apple has five models in the Top 10 but only seven in the Top 20, with the iPhone 17 512GB seeing the biggest drop; the Samsung A56 12/256GB has risen to fifth place.Topping the Android sales charts, the S25 Ultra 12GB/256GB model—despite dropping to 16th place—was named the top-selling Android phone; VIVO and OPPO each had three models on the list, tying for third place.…of which the OPPO A3X is the only 4G phone; no other brands made it into the top 20 best-selling list. 。
Only one new smartphone entered the rankings in December 2025: the vivo A3x 4/128G, a 4G entry-level model that was previously ranked 22nd.。
Image source: SOGI Mobile King
Source: KOCPC Chinese