On March 3, Apple unexpectedly announced the new entry-level iPhone 17e on its official website, featuring five major new features and priced $3,500 lower than the previous generation (with the option to upgrade storage at no extra cost). Pre-orders opened in Taiwan at 10:15 p.m. on March 4, with an official launch scheduled for March 11. Taiwan’s three major mobile carriers simultaneously launched pre-order campaigns on their official websites and announced various purchase plans and promotional offers.
What are the pre-order promotions and carrier plan discounts for the Apple iPhone 17e offered by the three major carriers? Here’s a summary:
Apple has unveiled the iPhone 17e, a new entry-level model, with a suggested retail price starting at $21,900. The new model features the latest A19 processor and C1X modem system; it also supports more efficient 15W MagSafe wireless charging; memory upgrades are included at no extra cost; it incorporates an upgraded “Ultra Ceramic Shield 2” protective panel; and introduces a new soft pink color option—among five key features (see [This article】)。
Below are the pre-order promotions and mobile plan discounts offered by the “Big Three” telecom carriers for the Apple 17e:
1. Chunghwa Telecom:
A. Pre-orders opened on the afternoon of March 3 (now full), with sales officially beginning on March 11:
At 3:00 p.m. on March 3, Chunghwa Telecom opened pre-orders for the iPhone 17e on its online store, and all slots were filled within one hour. Sales officially began at 8:00 a.m. on March 11 through Chunghwa Telecom’s online store and nearly 500 designated service locations across Taiwan.
B. Starting at $0 with a specified plan:
Sign up for the “Exciting 5G” plan at NT$1,399 per month (48-month contract term), and take home an iPhone 17e 256GB for NT$0; 1,399 yuan (30-month contract term); the iPhone 17e 256GB is priced at 6,300 yuan as part of this promotion, plus an additional 2,000 yuan discount when trading in an old device for a new one; VIP members can receive a discount of up to 5,000 yuan, allowing you to take home the iPhone 17e 256GB for 0 yuan (30-month contract); select iPhone models paired with the “Exciting 5G” plan at a monthly payment of 599 yuan or more qualify for a 3,500-yuan discount, meeting the diverse needs of Apple fans.
C. No monthly fee for multiple value-added services:
To allow customers to fully enjoy a diverse range of 5G applications, when you sign up for the “Exciting 5G” monthly plan with a monthly payment of 999 or more and purchase a device, you’ll automatically receive several value-added services at no additional monthly charge, including a 4-month subscription to YouTube Premium (Individual Plan), KKBOX, the mobile version of Anti-Hack Gatekeeper, and 3 months of Children’s Book Dream Factory—all designed to meet your entertainment and digital lifestyle needs.
2. Taiwan Mobile:
A. Pre-orders open at 11:00 a.m. on March 4, with a variety of pre-order discounts available:
Taiwan Mobile announced that pre-orders will open at 11:00 a.m. on March 4 at myfone retail stores and the myfone online store, with sales officially beginning at 8:00 a.m. on March 11. The myfone online store will open pre-orders for the iPhone 17e (unlocked) at 10:15 p.m. on March 4.
Pre-order a designated mobile plan or a standalone device through the myfone online store, and you’ll be automatically entered into a drawing for a 1,000-yuan myfone online e-gift card—no registration required. Register for a contract renewal to receive up to 1,100 yuan in myfone online e-gift cards; share positive reviews on social media to earn an additional 200 yuan in myfone online e-gift cards. New subscribers or those porting their numbers to a 5G plan will receive an 800-yuan myfone online e-gift card, plus an additional 800-yuan myfone online e-gift card when making a purchase of any amount. Throughout March, customers who complete a new application, number port-in, contract renewal, or purchase through the online store will be entered into a drawing for a PS5 Pro or a Switch 2 Mario Kart World console bundle.
B. Starting at 0 yuan with a qualifying plan, get up to $15,100 off when trading in your old device, and up to an additional $5,000 off when renewing your contract!
Customers who sign up for the 1,399 yuan plan with a 48-month contract can get the device for 0 yuan at the promotional price; if they participate in the trade-in program, they can receive a discount of up to 15,100 yuan, and VIP customers renewing their contract can receive an additional discount of up to 5,000 yuan.
Open Possible co-branded cardholders can enjoy up to 2% cash back when applying for the new iPhone 17e and purchasing accessories, and up to 3.5% cash back on cell phone bills.
C. Purchase a device with a designated 5G plan and enjoy a variety of value-added services, including video, gaming, cybersecurity, and cloud services:
When you sign up for the iPhone 17e with a designated 5G plan from Taiwan Mobile, you’ll enjoy a variety of value-added services covering video, gaming, cybersecurity, and cloud services, including a 2-month free trial of Apple One, a 50-yuan App Store credit, up to 4 months of free YouTube Premium, 1 month of the “GeForce NOW Alliance with Taiwan Mobile” cloud gaming service (Titanium Plan) for free, 6 months of the Anti-Fraud Guardian Advanced Plan for free, as well as 3 months of free access to Taiwan Mobile-exclusive subscriptions for MyVideo, This Week Magazine app, CommonWealth Digital All-Access, WeMo PASS, and USPACE; Prime Video is available at 47% off the market price, for 89 NTD per month (originally 169 NTD/month); The “Netflix & HBO Max” dual-service plan is available at a limited-time promotional price starting at 399 per month; or the “Disney+ & HBO Max” dual-service plan at a limited-time promotional price starting at 299 per month; The “Good Speed Add-On” 1Gbps designated plan offers a variety of benefits, including taking home select home appliances for free or up to 10 months of free entertainment packages; plus, you’ll receive a 3-month free trial of KKBOX.
D. Purchase an iPhone 17e and enroll in the “New Restorer Prepaid Insurance Plan” to receive up to 900 yuan in telecom bill credits:
When purchasing a new phone, you can also sign up for insurance to provide additional protection. When you buy a new iPhone 17e series from Taiwan Mobile and enroll in the “New Restorer Prepaid Insurance Plan” (with a 6-month, 12-month, or 24-month prepayment option), you’ll not only receive coverage for accidental damage, theft, and unauthorized use during the contract period, but you’ll also enjoy up to NT$900 in telecom bill rebates, including coverage for financial losses from social engineering scams and expenses related to identity theft.
E. Special Offers on Accessories:
From now through the end of April, when you purchase accessories at Taiwan Mobile’s direct-operated stores, you’ll receive an instant discount of 100 NTD for every 1,000 NTD spent on accessories storewide, up to a maximum discount of 500 NTD (500 NTD off for purchases of 5,000 NTD or more). In addition, enjoy a 10% discount on the Expert Hand-Applied Screen Protector Service for full-device coverage, with a wide selection of materials and designs available.
3. Far EasTone Telecommunications:
A. Pre-registration is now open, Fill out the survey for a chance to win AirPods 4 and a 1,000-yuan discount coupon:
Far EasTone Telecommunications announced that, effective immediately, all Far EasTone retail stores across Taiwan are now accepting pre-registrations for the iPhone 17e. This offer is open to everyone—not just Far EasTone subscribers—as long as they register by 10:59 a.m. on March 4.Online VotingChoose your most desired 𝗶𝗣𝗵𝗼𝗻𝗲 model and color for a chance to win AirPods 4 and a $1,000 discount coupon for select plans! (Promotion has ended)
B. With a qualifying plan, the iPhone 17e 256GB starts at 0 yuan!
Far EasTone has announced its iPhone 17e rate plans: with a monthly payment of 1,399 NTD (over 48 installments), you can take home an iPhone 17e 256GB starting at 0 NTD, and the iPhone 17e 512GB is available for just 4,300 NTD when paired with a designated 5G plan!
C. Get up to 4 months of free digital services, and enjoy up to 8% cashback when you purchase a device using the friDay co-branded card:
Sign up for a designated plan starting today to enjoy additional special offers, including 2 months of unlimited access to Far EasTone friDay Video’s movies and TV shows, 3 months of free monthly fees for the “Anti-Hacking Protection” service under “Far EasTone Guardian Network,” and 4 months free for first-time Spotify Premium subscribers. When purchasing a device at a Far EasTone physical or online store, you can enjoy up to 8% cashback when paying with the Far EasTone friDay co-branded card.
D. FarEastone friDay Shopping opens pre-orders on March 4 at 10:15 p.m. Enjoy a limited-time “Double Gift” offer:
Far EasTone friDay Shopping and its official website will open pre-orders for the standalone device at 10:15 p.m. on March 4, and will treat fans to an exclusive “Double Gift” promotion: Anyone who places an order during the pre-order period will receive a limited-quantity gift from the first batch—the “Semi-Solid Magnetic Power Bank”; by claiming a coupon via the Far EasTone Heart Life App and paying with a Far EasTone friDay co-branded card, customers can stack these offers to unlock up to 9% Far EasTone Coin rewards.
Source: KOCPC Chinese