Just yesterday, Chinese e-commerce platform JD.com (JDL) joined forces with Lenovo, Red Devils, ROG, ASUS, AOC, Gigabyte, Colorful, GALAXY, MSI, SANC, HKC, Maxxuan, etc. 12 brands in the hardware field, officially launched the virtual idol girl group “Twelve Princesses” (also known as “Twelve Sisters”), and simultaneously released the first AI single “Unlock My Love》! This is also the first time that technology giants have joined hands to enter the field of AI entertainment in the form of a “virtual girl group”, triggering heated discussions in the industry.
Tencent and JD.com jointly launch “Twelve Girls” virtual girl group to officially debut
All the Twelve Girls are here! 12 virtual idols to watch at once
The 12 members of “Twelve Girls” correspond to the representative avatars of each brand. They can be said to have “both good looks and skills”:
| brand | Virtual character name |
|---|---|
| Lenovo | Save Ji |
| Red Devils | Red Devil |
| ROG | RO Ji |
| ASUS | The Chosen Lady |
| AOC | Love to attack Ji |
| Gigabyte | Diao Mei |
| Colorful | Qi Xiaoxi |
| GALAXY | Xing Yao Niang |
| MSI | Demon Dragon Queen |
| SANC | Koko |
| HKC | Aurora Ji |
| Mingxuan | Aijia |
These 12 virtual characters not only show the characteristics and spirit of each brand, but also combine technological elements with personal charm to show the brand characteristics in a more personalized way. Below is the first single released this time “Unlock my love“The MV video has a virtual idol style.
The first AI single “Unlock My Love”: created by Mureka V8!
Shockingly, according toZhihu“Netizens reported that “Unlock My Love”, known as the “girl group’s divine song”, turned out to beEntirely generated by AI! This song adopts the music released by Kunlun Tiangong Mureka V8 AI music generation tool. According to the in-depth analysis of “New Wisdom”, the emergence of Mureka V8 is considered to be the “singularity moment” in the field of AI music:
「當 AI 不再只是機率的拼接，而是學會了像人類大師一樣用『思維鏈』去建構樂理與情感，每個人都有了定義『好音樂』的權利。」
According to reports, the biggest shock brought by Mureka V8 is that it crosses the gap from “like music” to “is music”——
- melodyNo more piles of fragments, but breathing and progress
- arrangeThe logic is no longer broken, but it has the ability to start, change, and combine.
- human voiceCompletely say goodbye to the mechanical feeling and inject the warmth of the soul
Technology core: JoyAI digital NPC model + DiT architecture
According to reports, what supports the image of “Twelve Princesses” is self-developed by JD.com JoyAI large model. Adopted by JoyAI digital human congress model DiT(Diffusion Transformer), as a pre-training video generation base, supports the input of multiple control conditions such as text, audio, reference images and postures, ensuring that “Twelve Princesses” achieve the following four characteristics:
- High fidelity image: Delicate CG rendering technology
- emotional voice: AI dubbing with full of emotional ups and downs
- Natural and smooth movements: Smooth body language animation
- Precise lip sync: Perfect match of pronunciation and mouth shape
According to the plan,March 2, 2026, “Twelve Princesses” driven by JD.com’s JoyAI large model will be launched on JD.com’s “Installation master”The live broadcast room welcomes the first live broadcast together! Fans will then have the opportunity to take a look at these 12 virtual idols.
AI creation competition starts simultaneously
In order to continue to enrich the “Twelve Princesses” IP content ecology, JD.com will also join forces withThe 16th Beijing International Film Festival Game·Animation·Film Section AIGC Game IP Short Film Competition,start up”The Dimensional Universe of the Twelve Princesses“AI Comic Drama-JD Film and Television Drama Competition Track sends out co-creation invitations to two-dimensional enthusiasts, e-sports players, AIGC creators and brand fans around the world.
Opinion: The AI Era of Brand Virtual Idols
JD.com joins hands with 12 major hardware brands to launch “Twelve Girls”, which represents several important trends:
- Mass production of AI idols: From a single virtual internet celebrity to a complete girl group, AI idols have entered the era of “industrial production”
- Personification of brand IP: Through virtual idols, the “soul” of each hardware brand can be embodied and a deeper emotional connection can be established with young people.
- A breakthrough in AI music: The single of “Twelve Girls” proves that AI music can reach commercial standards, and the traditional music industry will face a greater impact
When AI can create commercial-grade music works that “fool everyone”, perhaps we should really think about: Will the “idol” of the future be human or AI?
Source: KOCPC Chinese