Following the unveiling of Apple’s latest-generation iPhone 18 Pro series and its first foldable phone, iPhone Duo, Data Express today (9/16) released its latest “Consumer Purchase Trend Survey” and simultaneously announced that starting September 18, it will launch a series of all-around purchase offers and launch events under the theme “Make Your Choice More Worthwhile,” providing Apple fans with one-stop premium service.
The iPhone 18 Pro series and iPhone Duo make a grand debut as Deyi Digital announces the latest phone-buying trends and exclusive offers.
According to a survey by Data Express, as many as 75% of consumers are willing to upgrade to the iPhone 18 Pro series. The key drivers for switching are major leaps in battery life and camera specifications, highlighting that everyday practical experience remains consumers’ top priority.
- Color preference: The new “Burgundy Red” for the iPhone 18 Pro series took first place with 40% support, while “Glacier Blue” followed closely at 34%. For the first foldable phone, the iPhone Duo, “Starlight White” (52%) slightly beat “Night Sky.”
- Capacity demand: Driven by demand for high-definition video recording, 54% of consumers plan to buy high-capacity models with 512GB or more.
- Upgrade incentive: The dual-screen multitasking experience is the most attractive highlight of the iPhone Duo; and among various phone purchase promotions, trade-in programs with tangible returns are the most favored by consumers.
To celebrate the launch of the new device, Data Express is offering a range of promotions from September 18 to October 31:
- Win STARLUX tickets and an iPad: Members who purchase any iPhone 18 Pro model during the event period can enter to win a STARLUX Airlines round-trip ticket for one person valued at NTD 25,000; adding the official LINE account as a friend also enters them into a draw for an iPad 11.
- Plan and trade-in offers: Sign up for a designated port-in plan (NTD 1,399 per month, 30-month term) and enjoy unlimited 5G data plus NTD 17,100 in discount credit. Recycle a designated old phone at a store and get an additional discount of up to 15%.
- Accessories and insurance bundle: Add an Apple Care service plan to your device purchase and get a free MAXIA or Adam 亞果元素 25W wireless magnetic charger (choose one).
Data Express is expanding its accessory lineup this year, exclusively introducing Korean trend brand VICXXO Gallery and classic Sanrio co-branded accessories:
- VICXXO Gallery: launches ARMY must-have “BT21” and adorable “MUZIK TIGER” collaboration phone cases, and creates a great-value bundle including a protective case, back sticker, glass case, and portable charging set (bundle special price NTD 2,990, original price NTD 3,528).
- Sanrio Series: Introducing the Laut co-branded magnetic storage pouch (NTD 1,090) and the 膜來速 phone back film (NTD 990), meeting Apple fans’ need to express their personal style.
The iPhone 18 Pro series will go on sale across Taiwan on September 18. The Taipei Syntrend store will hold its “First Wave Launch: One Draw to Win” event on the first day of sales. The first 50 customers who line up on-site to purchase a phone that day will have a chance to win the grand prize, an Apple MacBook Neo, as well as AirPods Max 2, Apple Watch Series 12, and other great prizes with a total value exceeding NT$100,000. The first 50 customers in line will also receive a 22nd anniversary limited-edition “阿原 YUAN x 德誼數位” co-branded soap (limited quantity, while supplies last). During the queue, participating in the on-site online interactive game can also earn shopping credit for designated accessories. Apple fans are invited to join the celebration.
Source: KOCPC Chinese