memoryIt has been skyrocketing since the second half of 2025. First, the price of DDR5 particles has increased several times, and then notebook and desktop hardware have also risen and become more expensive. Dell, Asus, Acer, etc. have already raised their prices one after another. NowMicrosoftI couldn’t hold it any longer, so I officially announced it earlier. Surface The series has been increased across the board, and the increase is quite large. The flagship model is a full $500 more expensive than when it was first launched in 2024, and the 12-inch entry-level Surface Pro has also exceeded the $1,000 mark.
Microsoft Surface increases prices across the board! The flagship model is $500 more expensive than the first model, and the entry-level model no longer has options under a thousand yuan.
according to XDA Developers Foreign media reported that Microsoft will directly update the prices of the entire Surface series on its official US online store (Microsoft.com) starting from April 13, without issuing a separate press release.
Microsoft said: “Due to the recent increase in the cost of memory and other components, Surface will update the price of the current generation of hardware products on Microsoft.com. We remain committed to providing value to customers and partners, and continue to maintain quality and innovation standards.” Simply put: “Memory is too expensive, we can’t support it, and we can only increase prices.”
This wave of price increases is actually not surprising. Samsung, SK Hynix, and Micron, the world’s three largest memory manufacturers, are currently allocating the most production capacity to AI data center customers, resulting in a serious shortage of DDR5 particles in the general consumer market. The PC industry is the first to bear the brunt. The aforementioned Dell, Asus, and Acer have already raised the prices of their PC product lines. Even Motorola and Samsung have also raised the prices of entry-level mobile phones and Galaxy Z Fold 7 respectively. Microsoft is a relatively latecomer.
This time, the entire Surface series has been increased, ranging from US$100 to US$500. The following is a comparison of the main prices before and after this adjustment in the US official store:
- Surface Pro 12-inch (X Plus / 16GB / 512GB): $799 to $1,049, a $250 increase
- Surface Pro 13-inch 11th Gen (X Plus / 16GB / 512GB): $1,199 to $1,499, a $300 increase
- Surface Laptop 13-inch (X Plus / 16GB / 256GB): $300 increase from $899 to $1,199
- Surface Laptop 13.8-inch (X Plus / 16GB / 256GB): $1,199 to $1,499, a $300 increase
- Surface Laptop 15-inch (X Plus / 16GB / 512GB): $100 increase from $1,499 to $1,599
The 11th generation 13-inch Surface Pro will only cost US$999 when it is launched in 2024. After this adjustment, the cumulative increase has reached US$500, which is equivalent to the same model. Buying it now is half as expensive as when it was first launched. It is really an exaggeration.
In addition, the 12-inch Surface Pro was originally positioned as an “affordable Surface” that is thin, light and easy to buy. Now that it has exceeded US$1,000, it is almost twice as expensive as its competitor Apple’s MacBook Neo, which only costs US$599. Its competitiveness has dropped significantly.
As for Taiwan, according to the Taiwan Microsoft online store, the price of the Surface series is still at the original level. For example, the Surface Pro 12-inch (X Plus / 16GB / 256GB) is still NT$37,888, and the Surface Laptop 13-inch (X Plus / 16GB / 256GB) is NT$41,888. There are even promotions:
However, there is usually a time lag in such global price increases. After the United States takes the lead in adjusting, other markets may follow in the next few weeks. If you are considering buying a Surface recently, it is recommended that you place an order as soon as possible before there is any change.
Source: KOCPC Chinese