In recent years, in the mobile power supply market, in addition to fast charging power and capacity, safety has also become a key indicator that consumers pay more and more attention to. Shuangquan International, which represents PHILIPS power bank products, recently announced that it has launched a new generation of GoodCube stable charging series in Taiwan, featuring semi-solid battery cell design and emphasizing the complete disclosure of battery cell composition materials, making the product different from most products on the market in terms of safety requirements. According to current public information, the core selling points of PHILIPS include an electrolyte content approaching 5%, passing puncture and extrusion tests, and claiming to be 2.5 times safer than traditional lithium batteries, coupled with a 1+1 year warranty provided by agents.
Semi-solid battery cells become the main focus, emphasizing transparency and safety upgrades
The PHILIPS GoodCube series focuses on semi-solid battery technology. Compared with traditional liquid lithium batteries, the semi-solid battery core uses gel electrolyte, so the proportion of electrolyte can be reduced. According to current product information quoted by many Taiwanese media, the electrolyte ratio commonly used in traditional power banks is about 12%, while the GoodCube series is reduced to about 5%, and is therefore positioned as an application solution closer to the all-solid-state concept. The brand’s special emphasis on “disclosure of battery cell material composition” this time is to some extent a response to the market’s concerns about the safety and information transparency of lithium batteries in recent years.
In addition to safety requirements, semi-solid designs are also used to enhance product advantages of lightweight and reduced size. According to public information, GoodCube Slim and GoodCube Pro are both more advantageous than traditional products in terms of weight and volume. Among them, GoodCube Pro is about 50% smaller in size than the old FunCube 3.0, which also has a plug design. For commuters, business people and tourists who need to carry mobile power every day, the appeal of this kind of change obviously comes not only from the charging efficiency, but also from the actual storage and portability convenience.
The three products focus on commuting, traveling and desktop charging scenarios.
This time, the GoodCube series has launched a total of 3 products, each targeting different usage scenarios. The first is the GoodCube Slim, which is mainly lightweight and portable. The product weighs about 200.5 grams, has two built-in 22.5W Type-C lines, and supports Qi2 15W wireless charging and dual-hole USB output. Official data indicates that it can power up to 5 devices at the same time. This type of configuration is obviously aimed at commuters and daily outing users, hoping to maintain relatively complete charging flexibility without adding too much burden.
The other GoodCube Pro is positioned for long-term outings and travel business needs. It has a built-in AC plug and supports up to 35W PD fast charging. This means that users do not need to carry an extra travel charger and can recharge directly outside. It will be more practical for people who often travel and need to take care of the power supply needs of mobile phones, tablets and even some thin and light notebooks at the same time. As for GoodCube Cool, it is a three-in-one charging stand that supports Qi2.2. It can charge mobile phones, wireless earphones and smart watches at the same time. It also incorporates a back cooling fan and a full-color screen design, making it not only a simple wireless charging stand, but also more of a desktop-type integrated charging center.
Dual authentication, warranty and pre-order price lock in consumer demand under security anxiety
In addition to specifications, PHILIPS also regards certification and after-sales conditions as important sales priorities this time. According to public information, GoodCube Slim has dual certifications from Taiwan BSMI and China CCC, and is provided with a 1+1 year warranty by Shuangquan International. This kind of product packaging method is very clear, which is to let consumers not only look at the capacity and price when purchasing a power bank, but also take certification, battery information and warranty services into consideration. Especially in the context that the consumer market has become more sensitive to the safety of lithium battery products in recent years, if a brand can explain the structure, testing and after-sales service more clearly, it will indeed be easier to gain trust.
In terms of availability and price, the PHILIPS GoodCube series is currently availablepre order, expected to be launched in Taiwan at the end of May. As for the recommended selling price, the GoodCube Slim is NT$1,970, with pre-order prices starting at NT$1,190; the GoodCube Pro has a suggested selling price of NT$2,990, and the pre-order price starts at NT$1,790; the GoodCube Cool Qi2.2 smart three-in-one charging stand also has a suggested selling price of NT$2,990, and the pre-order price starts at NT$1,790. In addition to the mobile power supply series, PHILIPS has also launched a variety of portable fan products simultaneously, hoping to capture the spring and summer outing and travel peripheral markets.
Source: KOCPC Chinese