At a time when AI technology is accelerating its integration into daily life and smart home appliances have become the mainstream of the market, Heng Lung Hong announced that it has obtained the exclusive agency rights in Taiwan for the AI smart home appliance brand MOVA. The first wave of introduction of 5 new products across cleaning appliances, including 3 sweeping and mopping robots MOBIUS 60, S70 Ultra Roller, S70 Roller, and 2 floor scrubbers K30 Pro Mix and M50 Ultra. Through a complete product line layout, Hang Lung has once again expanded its smart life application scenarios and deepened its exquisite lifestyle product selection strategy.
The new AI smart home appliance brand MOVA has landed in Taiwan, launching the first wave of 5 cleaning home appliances
Founded in 2024, MOVA is an emerging brand in the global smart home appliance market and has shown amazing growth in just two years. The brand entered the market with high-end smart sweeping robots and quickly expanded to more than 100 countries around the world, establishing a solid presence in Europe as its largest market. MOVA has also shown strong competitiveness in the high-end cleaning field. As of July 2025, all-channel sales in Western Europe have exceeded 12 million euros (approximately NT$440 million). At present, the product line has extended to six major fields, including pet care, personal care, kitchen appliances, smart outdoor, and smart consumer electronics, and more than 30 product categories.
This cooperation will introduce MOVA’s global growth momentum into the Taiwan market. The two parties will initially focus on the two core categories of “home cleaning” and “pet appliances” to respond to the changes in modern lifestyles and integrate multiple product applications through AI technology to accelerate the creation of a more complete smart life ecosystem. Combined with Hang Lung Hong’s deep channel and brand management foundation in Taiwan, the cooperation will promote the popularization of smart home appliances in the local area, allowing consumers to more easily experience the convenience and life upgrades brought by technology.
MOVA MOBIUS 60 sweeping and mopping robot
MOVA MOBIUS 60 takes “zoned fine cleaning” as its core concept to re-create the cleaning logic of the sweeping and mopping robot. Its innovative multi-functional partitioned mop system can replace three exclusive mops according to different spaces and types of dirt: a temperature-locking mop for kitchen grease and stubborn dirt, a cloud velvet mop suitable for wood floor maintenance, and an ultra-clean mop for daily cleaning. Through the precise correspondence between materials and uses, cross-contamination caused by repeated use of a traditional single mop throughout the house is avoided, making cleaning no longer just “mopping” but a more detailed zoning management.
In terms of vacuuming capacity, MOBIUS 60 is equipped with a powerful suction power of up to 30,000Pa and an anti-tangle double roller brush, which can effectively reduce hair entanglement and improve the removal efficiency of deep dust and crevice dirt. Equipped with dynamic boosting technology, the machine can automatically adjust the suction power according to carpets or different floor materials to maintain stable and efficient cleaning performance. The mopping experience further introduces a human-like hand cleaning system. Through high-speed rotation of up to 260rpm, 12N downward pressure channel and 360° omnidirectional floating mop disc, it can automatically fit the height difference of the floor, strengthen the cleaning effect of stubborn stains and gaps, and make the mopping effect closer to the meticulousness of manual scrubbing. Equipped with a 100°C high-temperature cleaning and UV antibacterial self-cleaning mechanism, the sterilization rate reaches 99.99%. It also has functions such as automatic water replenishment, automatic addition of cleaning fluid and board maintenance fluid, automatic dust collection and hot air drying, which greatly reduces daily maintenance needs.
In terms of spatial adaptability, MOBIUS 60 uses lift-type dToF radar navigation and a bionic mechanical structure. It has a continuous obstacle surmounting capability of up to 8cm and an ultra-thin body of only 89.5mm. It can easily cross thresholds, carpets and penetrate deep into the bottom of furniture. The external expansion of the side brush and the extension design of the mop further improve the coverage of the corners and edges, making the whole house more complete and clean without any dead spots.
MOVA S70 Ultra Roller / S70 Roller sweeping and mopping robot
MOVA S70 Ultra Roller and S70 Roller take “roller running water cleaning” as the core to redefine the cleanliness and efficiency of sweeping and mopping robots when mopping the floor. The S70 Ultra Roller uses a self-developed TurboForce high-speed brushless motor that provides powerful suction of up to 32,000Pa. It is also equipped with an active hair-cutting roller brush and a triangular anti-tangle side brush to enhance cleaning power while effectively reducing hair tangles. The S70 Roller has a maximum suction power of 28,000Pa and an anti-tangle side brush design, taking into account the efficiency and stability of daily cleaning.
In terms of mopping systems, the S70 series all introduce HydroForce deep-pressure running water technology, which uses a 27cm large-area roller mop and an instant running water cleaning mechanism to achieve “synchronized mopping and cloth washing” to avoid repeated smearing of dirt. The maximum downforce of approximately 4,700Pa allows the machine to have stronger processing capabilities when facing stubborn stains or large-area deep cleaning, comprehensively improving the performance of daily maintenance and heavy-duty cleaning.
Smart navigation and spatial adaptability are also the focus of the S70 series. The S70 Ultra Roller is equipped with embedded dToF navigation and AI visual recognition, which can identify more than 280 types of objects and accurately plan paths; the S70 Roller also has an embedded navigation system and supports more than 100 types of obstacle recognition, ensuring complete and efficient cleaning coverage. Both models use an ultra-thin body of approximately 9cm, making them MOVA’s thinnest roller-type sweeping robots to date. They can penetrate deep into the bottom of low furniture, and have the ability to cross thresholds and adapt to a variety of floor materials, improving flexibility in different home environments.
In terms of automation experience, the S70 Ultra Roller is equipped with an all-in-one automatic base station that supports 100°C high-temperature cleaning and 70°C hot air drying mops. It also integrates functions such as automatic water replenishment, automatic addition of cleaning fluid, dust collection, and sewage recycling, which greatly reduces the user’s maintenance burden. The S70 Roller provides an efficient and easy-to-use experience with a more streamlined configuration, allowing consumers to achieve an ideal balance between cleaning effect and convenience.
MOVA launches K30 Pro Mix and M50 Ultra floor scrubbers
In order to meet the needs of different families for easy cleaning, MOVA has launched new floor scrubbers K30 Pro Mix and M50 Ultra, which comprehensively upgrade the home cleaning experience from the two directions of “multi-tasking and all-round” and “lightweight and easy to control” respectively.
The K30 Pro Mix is a machine that integrates suction, mopping and washing. It has a maximum suction power of 21,000Pa and water-vapor separation technology. Even if it lies flat at 180° and penetrates deep into the bottom of furniture, it can still handle wet and dry dirt stably. The approximately 14cm ultra-thin body improves coverage in low spaces; the roller brush instantly cleans and separates clean sewage, eliminating the need for repeated smearing on the floor. Supports 90°C hot water self-cleaning and 80°C hot air drying, which can complete drying in as fast as 5 minutes. Paired with electrolyzed water sterilization, smart dirt sensing, and automatic adjustment of suction and water output, it can achieve 99.99% antibacterial effect and reduce energy consumption. The Swiss PPA cutting tooth blade and anti-tangle design effectively solve the hair problem; the 4.2kg lightweight body, 1.1kg handheld weight and 80° flexible steering, plus a variety of brush heads, improve operational flexibility.
The M50 Ultra focuses on “ease and effortlessness” and adopts a foldable handle. The body can be laid flat at 180° and the handle can be folded an additional 90° when cleaning, greatly reducing the burden of bending. Intelligent two-way assist makes pushing forward and pulling more effortless. It has a maximum suction power of 22,000Pa and a roller brush for instant cleaning, and can generate electrolyzed water to achieve 99.99% antibacterial effect. Equipped with EdgeCoverage AI active edge technology to strengthen corner and edge cleaning; combined with intelligent dirt sensing and automatic addition of cleaning fluid, the water volume, suction power and detergent ratio can be accurately adjusted according to the degree of dirt, making each cleaning more efficient and time-saving.
To welcome the warm Mother’s Day, MOVA launched an all-channel brand celebration event from April 27 to May 11. During the event, if you purchase console products (excluding accessories and welfare products) at major e-commerce channels, you will get a free MOVA Flip 10 hair dryer when you spend 30,000 yuan or more, and you will get a MOVA air fryer when you spend more than 50,000 yuan. At the same time, there will be a Mother’s Day limited 5% feedback. From May 7th to May 10th, from May 7th to May 10th, you will get 500 coins for a single purchase of 10,000 yuan, 1,500 coins for a purchase of 20,000 yuan, and 1,500 coins for a purchase of 30,000 yuan. Get 2,500 coins for every 10,000 yuan, and upgrade as a reward. In addition, anyone who spends 1 yuan or more and completes the warranty login can participate in the lottery and have the opportunity to take home a MOVA automatic cat litter machine with a market value of 18,880 yuan. There is also a limited-time 12% discount on consumables, which fully meets the needs of home cleaning and pet care.
The department store channel has simultaneously launched a number of value-for-money combinations and discounts on popular products, including the “Extremely Intelligent Cleaning Dual Unit” – the flagship version of the S70 Ultra Roller ultra-thin roller sweeping and mopping robot paired with the K30 Pro Mix all-in-one self-cleaning and anti-tangle floor scrubber. The original price is 70,970 yuan, and the discounted price is only 40,000 yuan. In addition, the S70 Ultra Roller luxury gift bag is added, and it is a one-stop whole-room cleaning solution.
Source: KOCPC Chinese