Since the OPPO Reno16 series launched in Taiwan on July 1, it has sparked a buying frenzy among Gen Z consumers, thanks to its class-leading Ultra-Clear Imaging System and a wealth of AI imaging features, with first-month sales exceeding expectations. As AI applications become increasingly prevalent, consumers’ considerations when choosing a phone have expanded from pure hardware specifications to AI experiences. OPPO has capitalized on this trend by positioning the Reno16 as the “ultimate style companion.” OPPO announced today (July 31) that it will build on this momentum by launching multiple limited-edition collaborative merchandise with the classic healing IP Pingu™ starting August 1, while also unveiling the finalist list for the BABYMONSTER dance competition.
The Reno16 series saw strong sales in its first month on the market, with the “Phantom White Planet” color being the most favored by consumers. The product positioning has been fully upgraded from its previous mid-range camera phone status, targeting Gen Z young people who love documenting their lives and enjoy the fun of image creation.
AI imaging fully upgraded; the electronic bubble mirror creates a new selfie experience.
The Reno16 series features up to four 50MP cameras, with fully upgraded AI imaging applications that integrate retro POP camera mode, AI image creation, AI Flash Imaging 3.0, and more, unlocking new social media possibilities through diverse image creation. In terms of pricing, the Reno16 12GB+256GB version is NT$26,990, the 8GB+256GB version is NT$24,990; the Reno16 F 8GB+256GB version is NT$19,990, and the 8GB+128GB version is NT$18,990.
The newly launched accessory, the “Electronic Bubble Mirror,” is a standout feature. This digital accessory lets users display their favorite images or emoji expressions on the mirror surface, allowing them to switch styles anytime based on their mood—serving as a “mood sticky note” that conveys unspoken emotions. The Reno16 series features a one-piece cold-carved glass back cover and an aerospace-grade metal frame, delivering a noticeable upgrade in both texture and feel. The device is available in two color options: “White Planet” and “Starry Night Purple,” with the former showcasing a unique visual style through a 3D floating planet effect, making it the most popular choice among consumers since launch.
BABYMONSTER Dance Competition: Hundreds of Teams Compete, Finals at Ximending on August 1
The Reno16 series features Korean rookie girl group BABYMONSTER as “Reno Girl,” blending imaging creativity with entertainment trends. To deepen its connection with younger audiences, OPPO hosted the “2026 OPPO x BABYMONSTER K-POP Dance Competition,” which attracted over a hundred teams within a week of registration opening.
The preliminary round was completed last week at Big City Far Eastern Shopping Mall in Hsinchu, and the 15 qualifying teams will compete in the finals on August 1 at Ximending, Taipei’s trendsetting landmark, where the venue will transform into a massive K-pop party. The championship team will earn the opportunity to attend the OPPO x BABYMONSTER global fan meeting in Jakarta, and the chance to interact up close with the idols has driven all participants to give their full effort.
In addition, the “OPPO x BABYMONSTER Support Base” created in July at the Syntrend flagship store in Taipei and the Dream Mall experience store in Kaohsiung combined the latest “AI Dynamic Collage” feature of the Reno16 series with photo-taking and check-in interactions, attracting thousands of MONSTIEZ (BABYMONSTER’s official fan club name) to visit. On-site, fans used the Reno16’s AI Dynamic Collage feature to instantly composite BABYMONSTER-related support elements into their photos, then shared them to social platforms, successfully merging the product experience with fan support culture and creating a unique interactive scene.
Pingu Collaboration Merchandise Arrives: Healing Penguin Keeps You Company This Summer Vacation
Pingu’s language-free, playful animation accompanied countless Gen Z childhoods, and its ability to naturally convey a full range of emotions through character expression—even without dialogue—perfectly mirrors the Reno16 series’ product philosophy of “authentically documenting life through imagery and expressing yourself freely.”
Pingu has continued to build strong popularity in community meme culture. This collaboration brings its signature expressions, round silhouette, and scene elements into accessory design, using the character’s healing charm to add more emotional connection to tech products and turning phone accessories into a stylish everyday item that carries your mood.
- Styling travel bag: Pingu 經典造型設計
- Magnetic collage caseProtection with personality
- Magnetic styling standCombining support and decoration
- Electronic Bubble Mirror Pendant SetAdding a healing touch to digital accessories
- Phone lanyard:On-the-go style accessories
- Crystal Collage StickersDecorating Phones and Accessories
Add-on Purchase Deals and Member-Exclusive Events at a Glance
From August 1 to August 31, customers who purchase a Reno16 series phone at an OPPO experience store or on the OPPO online store can add the “Electronic Bubble Mirror” at a discounted price and receive a free Pingu™ Penguin Family four-piece set.
For member-exclusive activities, Diamond and Gold Card members can redeem early in the “My OPPO” app starting August 3, and the event will open to all members from August 5.
- Emperor Penguin Collector’s Set: Redeem for 4,000 points
- Pingu Small Fish Supply PackRedeem 2,500 points
During the promotional period, each member may redeem only one set. Gifts are limited in quantity and available while supplies last. For detailed event rules, please refer to the announcements in the “My OPPO” app.
All experience stores across Taiwan have also been updated with Pingu™ Penguin Family themed decorations, blending classic Pingu character elements into the store to create a soothing scene. From August 1 to August 31, a “Where’s Pingu?” activity will be held. Customers who visit the store can receive one limited-edition “Pingu collage crystal sticker” (while supplies last). Consumers and Pingu fans are invited to make the most of the last month of summer vacation by visiting the stores to experience the Reno16 series, with a chance to win limited-edition merchandise.
Source: KOCPC Chinese