Taiwan’s June 2026 mobile phone sales figures are out. Under the typical “sluggish May, bleak June” off-season effect, total smartphone sales in June were approximately 395,000 units, down about -7.9% from May. Due toDue to soaring memory costs causing sharp price increases for Android phones launched this year, the overall Taiwan phone marketShowing a trend of “shrinking volume with rising prices”。
Which phone models sold well in June 2026? Here is a summary and explanation:
In June 2026, Taiwan’s smartphone market was hit by the dual impact of the traditional mid-year consumer观望 period and post-tax-season spending contraction, causing a clear setback in market momentum. According to statistics from Taiwan’s GFK, total phone sales in Taiwan in June 2026 (excluding manufacturer official website sales) reached 395,000 units, a decline of -7.9% from the previous month, buta slight increase of 0.5% compared to the same period last year。
Looking at year-to-date sales performance, cumulative sales in the first half of 2026 reached 2.515 million units, a modest 2.4% increase from 2.457 million units in the same period last year, outperforming the global smartphone sales trend. However, since April of this year, sales growth has been gradually declining due to significant price increases on new Android devices, and the benefit of consumers purchasing earlier has been steadily fading.
In terms of brand sales volume and sales revenue rankings, the top six brands by share of the Top 10 remained unchanged, Xiaomi grew, and Sharp hovered at tenth place.
In June 2026, the top 10 brands by sales volume were Apple, Samsung, OPPO, vivo, Google, Redmi, POCO, Xiaomi, Motorola, and Sharp. The top seven rankings remained unchanged, Xiaomi rose to eighth, swapping places with Moto, and Sharp moved up to tenth, displacing Realme.。
Apple’s sales share in June rose slightly to 39%, up 6.5% from 32.5% in the same period last year, likely driven by Apple fans upgrading their phones early amid rumors of price increases for new models. Samsung’s share continued to climb to 26.2%, benefiting from its extensive product lineup, while OPPO’s sales market share fell to 11.1% as its popular A6s model was discontinued and removed from shelves.
The top 10 brands by sales amount in June 2026 were Apple, Samsung, OPPO, vivo, Google, Xiaomi, POCO, Redmi, and SONY.Motorola, the top five rankings were unchanged, Xiaomi rose to sixth place in a swap with POCO, and Motorola replaced Sharp to rise to tenth.Samsung’s sales rose 0.9% driven by the S26 series volume, while OPPO saw its sales share decline as the A6S was discontinued and replaced by the lower-priced A6x. The Pan-Xiaomi Group (Redmi + Poco + Xiaomi) accounted for a total of 3.7% of sales in June (3.2% last month); if official website sales are included, it has already surpassed Google and is approaching vivo.
In the June 2026 TOP20 bestseller list, the Top 7 remains unchanged, with OPPO newly entering two models!
Samsung had 8 models in the TOP 20 in May, winning the most models on the list. Samsung’s legendary A-series phone, the A57 12/256GB, took fourth place to claim the Android king title. The S26 Ultra 12/256GB rose to 12th place to become the flagship king. The only model to drop off the list was the discontinued A56 12/256GB. In June, APPLE maintained 7 models on the list, keeping second place. The iPhone 17 256GB continued its reign as champion, and the top three were all taken by APPLE. iPhone 17（512GB）銷量重挫19%，跌幅居iPhone之冠; OPPO, meanwhile, secured third place with three models on the list: A6x, Reno 15, and Reno 15F. The A6s (6GB/128GB), which appeared last month, has been discontinued and removed from the list; Google and vivo tied for fourth place, each with one model: the Pixel 10a and Y21, respectively.
Overall, the June rankings are largely stable, with the main differences related to the generational transition between new and old Android models. In addition, with global semiconductor and memory chip prices surging, the number of models priced under NT$10,000 has rapidly shrunk to just four.
In June 2026, two new models entered the chart, both from OPPO: the entry-level A6x 6/128GB and the mid-range Reno 15F 8/256GB. Although both were launched at the start of the year, their unlocked prices below NT$10,000 and deep carrier contract subsidies helped them make their first appearance on the TOP20 list.
Image source: SOGI手機王
According to the latest Counterpoint Research report, driven by the sharp surge in memory component prices since the second half of 2025, DRAM has surpassed SoC, reshaping the cost structure of smartphone BOM (Bill of Materials) (rising from 13% in Y25Q1 to 43% in Y26Q3).
Counterpoint estimates that the introduction of 2nm SoCs will further drive up smartphone BOM costs, with smartphonesThe trend of shrinking volume and rising prices is already irreversible.If you are planning to buy a new phone or renew your contract soon, you should take the opportunity to get current mid-to-high-end older models now, to avoid the financial strain of upgrading later.
Source: KOCPC Chinese