Taiwan’s mobile phone sales figures for March 2026 are released. The total sales of smartphones in March were approximately 418,000 units, a slight decrease of approximately 0.5% from February. In March, due to the new launch of Samsung S26 Ultra and the promotion of “pre-order capacity upgrade”, it shot straight to the fourth place on the best-selling list after its launch, which seriously squeezed the sales volume and sales share of iPhone. In addition, Google and Sharp increased their promotion efforts to drive good sales results.。
Which mobile phone models will be hot-selling in March 2026? The following is a summary and explanation:
According to GFK statistics, the overall mobile phone sales in Taiwan in March 2026 (excluding official website sales of mobile phone manufacturers) were 418,000 units, a slight decline of -0.5% last month, butAn increase of 8.9% compared with the same period last year. The annual total of 1.289 million units in the first quarter of 2026 increased slightly by 4.5% from 1.219 million units in the same period last year. It is speculated that some users may have a tendency to purchase in advance due to the explosion of memory. Sales in February and March were the highest in the past five years.
In terms of brand sales ranking, APPLE’s sales volume dropped significantly to 40.2% due to the launch promotion of Samsung S26 series new phones. Although it is ahead of other brands, its share is only 39.4% in the same period last year.Growth 0.8%; Samsung’s sales share increased to 26 due to the hot sales of its new S26 series phones..2%, firmly ranking second and narrowing the gap with Apple; OPPO’s sales market share dropped to 11.9% due to the price increase of the Reno 15 and A6 series starting from March 11, ranking third, followed by vivo, Google, Redmi, POCO, Xiaomi, Sharp, and MOTO, ranking 4 to 10 respectively. Among them, the pan-Xiaomi Group (Redmi+Poco+Xiaomi) has a total market share of 6.4%. Google replaced Redmi and took the fifth place with the support of new Pixel 10 series phones and increased promotion of old mobile phones. Moto occupied 0.9% of the market and replaced realme, which was merged into OPPO, in the tenth place.
In terms of brand sales ranking, APPLE still leads other brands with a sales share of 59.2% in March. However, due to the launch promotion of Samsung S26 series new machine, its share dropped sharply by 11.1% from the previous month (59.2%), and dropped slightly by 0.5% from the same period last year (59.7%); Samsung’s sales share significantly increased to 22% under the promotion of “pre-order capacity upgrade” for new phones.9%, firmly ranking second. OPPO’s market share dropped to 6.3% due to the price increase of its main mobile phones, ranking third; vivo, Google, Xiaomi, Redmi, POCO, Sharp, and SONY ranked 4th to 10th. Among them, the pan-Xiaomi Group (Redmi+Poco+Xiaomi) has a total market share of 3%. The ranking positions of Xiaomi and POCO are reversed, and the ranking positions of Sharp and SONY are also reversed.
In the TOP20 best-selling list in March 2026, the popular new models Samsung S26 Ultra and Apple 17e were launched into the top ten.。
Samsung has a total of 8 models in the TOP20 list in March, once again beating Apple to become the champion of the most models on the list. Samsung S26 Ultra 12/256GB won the fourth place as soon as it was launched under the “pre-order capacity upgrade” promotion, becoming the dual champion of Android phones and flagship phones., showing the advantages of a complete range of high-end, high-end and low-end mobile phones; APPLE maintained its second place in the ranking with 7 models on the list in March, and the iPhone 17 256GB continued to retain the championship. The top three were all taken by APPLE, and the new iPhone 17e 256GB entered the seventh place; OPPO won the third place due to the price increase of the Reno 15 and A6 series from 5 to 3 models on the list. Vivo enters the list with two models, V60 and Y29s, ranking fourth, other brands are not included in the top 20 best-selling list. 。
The new phones newly added to the list in March 2026 are Samsung S26 Ultra 12/512GB and iPhone 17e, reflecting the Taiwanese people’s strong purchasing power for mobile phones over 20,000 yuan as the stock market hits new highs!
Image source: SOGI Mobile King
Source: KOCPC Chinese