When giving gifts, everyone always hopes to reach the heart of the other person. They are most worried about spending money to choose a gift that they think is great, especially products that have personal preferences such as cosmetics and fragrances. They are even more afraid of choosing a color or taste that the other person does not like. Therefore, LINE Gifts recently announced the launch of a new function “You can give gifts even if you don’t know your preferences” – the function of selecting your own specifications, making gift giving easier and more considerate! This function allows the recipient to select fragrance, color or other product specifications according to their own preferences. It currently covers six categories: beauty care, fragrance, dessert baking, health care, sports and leisure, and mother and baby. No matter which type of product is chosen, the recipient can decide the specifications that best suit him or her before shipment, making each gift more in line with personal needs.
LINE’s new gift function “You can give gifts even if you don’t know your preference” allows the recipient to choose the size of the gift, so giving gifts will never be a surprise anymore!
According to LINE Gifts’ observations, gift-giving orders continue to grow during the peak shopping seasons every year, showing that even in non-traditional gift-giving seasons, users are still keen to express their care for their relatives and friends through gift-giving. If they want to send a small gift to show their concern, gratitude or support to their friends, many people will choose to buy a cup of coffee directly on LINE Gifts, allowing the other party to redeem it at their convenience. This kind of low-key, stress-free social interaction through “gift coffee” and other methods has become a powerful tool to promote interpersonal relationships.
When we want to send gifts for birthdays, Christmas and other festivals, categories such as beauty care, fragrance, desserts, and health care have become less error-prone choices. However, products such as beauty products, skin care products or fragrances will be different according to each person’s needs and preferences. Unless you understand the other person well, you will be very worried that the style you choose is not what the other person likes.
Now, LINE has launched a new feature of “Giving gifts even if you don’t know your preference”! This function is targeted at six major categories, such as beauty and care, fragrance, dessert baking, health care, sports and leisure, and mother and baby. You can use the gift first and let the recipient change the options. This way, the recipient can choose the most appropriate specifications within the same price range according to their own needs, so that the gift they receive is more in line with their personal preferences.
The newly added function of self-selected specifications is particularly popular with users who like to send beauty and skin care products. After all, many people don’t know what color, fragrance or model the other person will like. Maybe they already have that color. Such a convenient function can solve this problem. Although beauty care gifts are more expensive. When users see the prompt “Don’t worry, the recipient can change the options themselves” on the LINE gift product page, it means that the product provides multiple options. This product allows the recipients to choose the specifications according to their own needs. After the function was launched, nearly 20% of the recipients of products from internationally renowned brands such as MAC have started to use this function, and the response has been enthusiastic. LINE Gifts will also continue to optimize this feature to make the gift-giving experience more convenient and flexible.
In addition, another popular feature of LINE Gifts is “You can send gifts even if you don’t know the address”, which allows the recipient to fill in the address themselves, which protects privacy and does not ruin the gift surprise, so it has been well received by users.
Source: KOCPC Chinese