Sony’s strategy in the mobile phone market in recent years is very clear: it does not compare parameters with others for marketing, but instead spends its energy on a more delicate user experience. The new flagship smartphone Xperia 1 VIII is officially launched in Taiwan today (26th). It uses the “ORE Ore” design vocabulary to redefine the craftsmanship aesthetics of flagship phones. It is equipped with a hardware configuration of three lenses that all use large-size sensors, and a new AI photography assistant. It will make Sony fans feel Sony’s sincerity in creation and entertainment experience.
“ORE Ore” design vocabulary, four colors are now on sale
The appearance of Xperia 1 VIII adopts the new “ORE Ore” design concept. The body lines are simple and clean, and the color options are available in four colors: “Ore Ore Black”, “Cold Ore Ore Silver”, “Twilight Ore Red” and “Original Ore Gold”. According to Sony officials, the pre-order results exceeded the planned target, and the response to the four colors was also quite average, showing that Sony’s breakthrough in color aesthetics has successfully attracted the favor of different style groups. From today until June 30, early bird discounts are open on all channels. After logging in, you will receive NT$1,500 in Xperia friend shopping credits. If you purchase more on the official channel, you will receive a stylish computer backpack (market price NT$2,490). The supply is limited while supplies last.
All three lenses have been upgraded. AI photography assistant allows you to shoot in your own style.
The camera hardware is the most significant upgrade of this Xperia 1 VIII. For the first time, Sony has implemented a flagship configuration with three lenses equipped with large-size sensors. The main lens uses a 1/1.35-inch sensor and a large f/1.9 aperture, supporting 10 cm focusing; the ultra-wide-angle lens uses a 1/1.56-inch sensor, with autofocus and macro shooting capabilities; the telephoto lens covers the focal length from 70mm to 170mm and is equipped with a 1/1.56 The outsole sensor is about 4 times larger than the previous generation, bringing more detailed long-distance shooting performance.
In addition to hardware upgrades, Sony has also introduced a new AI photography assistant function to the Xperia 1 VIII. Through the Xperia Intelligence driver, it can instantly identify the scene before shooting and provide shooting suggestions, including parameters such as color tone, lens focal length and bokeh effect, so that consumers who are not familiar with photography can easily shoot images with a personal style. The new RAW file stacking algorithm can capture rich details. As the number of uses increases, the system will gradually learn and recommend shooting styles that suit the user’s preferences.
Immersive audio-visual experience further evolved WALKMAN and BRAVIA black technology upper body
Audio-visual entertainment has always been Sony’s core strength, and Xperia 1 VIII is no exception this time. The new stereo dual speakers feature wider bass and more natural treble performance. They introduce the same level of hardware components as WALKMAN digital music players and support Dolby Atmos sound effects, Hi-Res music and LDAC lossless transmission. Together with BRAVIA screen display technology and AI smart image adjustment, it creates a more immersive mobile entertainment experience.
Pricing and early bird discounts, telecom plans released simultaneously
Xperia 1 VIII is available in three specifications: 12GB RAM/256GB ROM with a suggested selling price of NT$44,880; 12GB RAM/512GB ROM with a suggested selling price of NT$50,880; 16GB RAM/1TB ROM (original gold limited edition) with a suggested selling price of NT$59,880. The latter is only sold through official channels. In the telecommunications section, Chunghwa Telecom, Taiwan Mobile and Far EasTone Telecommunications are on sale at the same time. With designated tariff plans, you can get it for as low as NT$0, with VIP renewal discounts of up to NT$5,000, and old phone replacements with additional discounts of up to NT$2,000 to NT$3,000.
Follow-up fan experience activities are underway. Free trials and photography courses are waiting for you.
Sony has also announced that it will launch a series of fan experience activities starting in June, including a phone tour that will give you limited gifts when you go to Sony direct stores and designated locations to experience it; a one-week free trial service that will be open for reservation at designated stores from June to December; and mobile phone usage teaching lectures and style photography courses held in North, Central and South from June. Consumers who like the Sony brand should not miss it.
Balancing craftsmanship and experience, Sony makes its own way in the flagship market
Overall, the positioning of Xperia 1 VIII is very clear: it is not the most beautiful flagship on the specification list, but it is a choice that puts effort into the edge. The hardware configuration of the three-lens, full-outsole sensor is full of sincerity, and the AI photography assistant tries to strike a balance between “easy shooting” and “shooting style.” In addition, the entertainment experience of WALKMAN and BRAVIA has been upgraded. For consumers who care about the overall use experience, the appeal of this product cannot be underestimated. We also do simple unboxing sharing, you can take a look.
Source: KOCPC Chinese