What if even Windows 10 and Windows 11 users who already have Edge pre-installed don’t like it and still use it to download Chrome. Obviously, Microsoft really, really, really wants everyone to know that Edge is actually not that different from Chrome (yelling)! Now, Microsoft has also conveyed this cry to these users directly and violently through advertising-like methods. Continue reading Not willing to become a Chrome downloader? Microsoft Edge adds giant banner ads to Chrome web pages.
▲Image source: Neowin
Not willing to be a Chrome downloader? Microsoft Edge adds giant banner ads to Chrome web pages
Simulated conversation: “Isn’t it right? We have already spent a lot of money to import ChatGPT technology and also use Chromium directly. You still want to download Chrome???”
▲Image source: Rubaitul Azad (Unsplash)
Although Microsoft itself has been embarrassed at press conferences, it is a classic case of silently downloading Chrome because its own IE browser crashed. However, recently Microsoft has been working really hard on browsers and search engines, bringing comprehensive improvements to Edge and Bing from underlying technologies to innovative AI chatbots.
So if even Windows 10 and Windows 11 users who originally pre-installed this browser do not support it and still use Edge to download Chrome. Obviously, Microsoft really, really, really wants everyone to know that Edge is actually not that different from Chrome (although, the declaration of “we are very similar” always feels weird…)!
Now, Microsoft has also conveyed this cry directly to these people through advertising-like methods, simply and violently. Not giving face user.
▲Image source: Neowin
This advertising method should still be considered in the testing phase (because it was discovered on Edge Canary, and the official version has not yet been seen). As shown in the picture above, Microsoft may have accidentally turned its inner cry into reality. However, this has also inspired a lot of discussions and opinions that think this is disrespectful to users, and even concerns about violating privacy protection regulations (the EU shows: holding glasses).
「 Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.（ Microsoft Edge 使用與 Chrome 相同技術，還額外帶來 Microsoft 的信任度）」。
According to reports, this is the banner prompt that Windows 10 and Windows 11 users will see when they open the Chrome Canary browser download through the Edge Canary browser. Speaking of reminders, the “Browse securely now” button above and the giant top image across the upper edge of the browser still give people a strong advertising impression.
▲Image source: Neowin
That is to say, other brands will actually adopt similar “prompt” strategies, hoping that users can use their own browsers – including Chrome. However, Google’s approach is to detect and prompt users in its own services to consider switching to the Chrome browser. Although it feels like stepping on the line, it seems to have lost to Microsoft’s aggressive advertising strategy this time.
As for whether Microsoft’s Edge Canary will become the default experience of the Windows version of Edge this time? Personally, I believe that after seeing this wave of public opinion, Microsoft will seriously consider it again (should it)?
Further reading:
Google Chrome’s memory/power saving feature is officially launched
Source: KOCPC Chinese