In response to the trend of straight short videos brought about by Snapchat and Douyin, whether it is Google or even the video and audio social platforms owned by Meta, they basically follow their related functions very diligently. However, as each platform develops this aspect of functionality over time, it seems that each company also believes that the short videos produced by their own editors in this area have considerable characteristics and have the opportunity to be shared on other platforms. At this time, you must not give up the opportunity to advertise for yourself. Continue reading Not to be left behind, YouTube will follow TikTok and add watermarks to short videos.
▲Image source: YouTube
Not to be left behind, YouTube will follow TikTok in adding watermarks to Shorts videos
When many people share videos, they see TikTok’s animated watermark in the lower right corner. The trend of such short video platforms has become a target that platforms including Facebook and Instagram cannot ignore and want to follow suit. Immediately afterwards, including YouTube, they also responded with Shorts short videos, announcing that they also had a similar video sharing watermark function.
Now it seems that the clarion call for counterattack should also be blown with their new features this time – eh, or will everyone’s logos overlap with each other in the future…
YouTube developers who frequently post updates to the platform’s features on the official forums. This comes after previously making it easier for creators to convert videos originally on the platform into short videos of up to 60 seconds. Announced that in the future, YouTube Shorts videos will also be automatically added with watermarks during the download and output process. It is said that this feature will be available in the desktop version in the next few weeks; the mobile version will be available in the next few months.
In fact, to be serious, at this stage, almost all short video platforms have realized that users’ reposted videos can also be used to increase brand visibility. They have followed the example of services such as Douyin and added the function of adding watermarks to videos by default. And when YouTube Shorts also adds this feature, I believe it will become more and more common to see which platform’s videos have a higher frequency of watermarks in reshared videos – the competition is really fierce.
In addition to the actively developing Shorts short videos, YouTube also continuously provides new features for its own functions for users to experience. The most classic ones are the related display functions of floating windows and popular clips. Recently, it has also experimented with providing a video enlargement function similar to that of ordinary mobile phone photo albums. When you see something exciting or need to take a closer look, you can intuitively zoom in with two fingers to get a closer look at the content.
This experimental feature will be tested until September 1, according to the official statement. According to foreign media information, Premium users of the mobile version can also click on the personal account photo ICON to select Premium’s welfare functions to activate new features; users of the web version can go to “https://www.youtube.com/new” to see what experimental features are currently being tested.
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Source: KOCPC Chinese